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For Scott Brinker, marketing is designed to balance the ‘4 Forces’

In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization. Barry Levine on September 28, 2018   Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference … Continue reading For Scott Brinker, marketing is designed to balance the ‘4 Forces’