Hi, Welcome Welcome back By Adele Peters December 07, 2023 Last fall, on a farm in Northern Wisconsin, a farmer spread 1,421 metric tons of crushed volcanic rock on his fields before planting soybeans and corn. The rock dust, from a startup called Lithos, serves two purposes: For farmers, it increases yields. It also … Continue reading Why tech giants are putting $57 million into crushed volcanic rock
Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement
By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023
By Michael Grothaus December 07, 2023 Unfortunately, ghosting just doesn’t happen in the dating world. The practice is quite common in the professional world when it comes to job hunting. Talk to any recruiter and you’re likely to hear stories about how they had a promising candidate for a position, but that candidate just … Continue reading Employers, this is why you’re being ghosted by job seekers. There are ways to make it stop
How Brands Will Create Content In 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, December 8, 2023 Earlier this year when Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search … Continue reading How Brands Will Create Content In 2024
By Talib Visram December 08, 2023 Maternal mortality has been on the rise in the U.S. at the same time that childcare, healthcare, and housing costs are rising. A new initiative in Denver hopes to help combat those issues by improving the mental and physical health outcomes of mothers-to-be and their newborns. Pilots for … Continue reading Why this Denver company is giving $750 a month to pregnant women
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
By Rebecca Barker December 08, 2023 Meta: Facebook and Instagram’s parent company announced Purple Llama, a project that prioritizes safety tools and best practices amidst the AI renaissance and the risks coupled with it. Read: Announcing Purple Llama: Towards open trust and safety in the new world of generative AI Grok: The ever-controversial billionaire Elon … Continue reading Today’s top business headlines: Elon Musk’s AI venture, Shein IPO, and Meta’s Purple Llama announcement
By Mark Wilson December 07, 2023 The first car lined up at 3:30 a.m. Employees didn’t even show until 5, and food didn’t leave the drive-through window until 6. Technically, McDonald’s new drink-and-snack-focused spin-off concept called CosMc’s (announced this week) isn’t even open today. But operators had determined that during the first store’s soft launch, … Continue reading Peek inside CosMc’s, McDonald’s glimmering challenge to Starbucks
Agency Finds Review Abuse, LSA Reviewjacking On Google by Laurie Sullivan , Staff Writer @lauriesullivan, December 7, 2023 Review stars disappeared overnight from search results for many businesses in 2019, but rich-snippet stars for locations that were part of large multi-location chain quickly reappeared. Some SEOs found workarounds for smaller businesses, like using product review schema, to get … Continue reading Agency Finds Review Abuse, LSA Reviewjacking On Google
