Hi, Welcome Welcome back Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come. Mike Pastore on January 19, 2025 The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into … Continue reading The marketing community reacts, as the clock runs out on TikTok (for now)
January 19, 2025 UPDATE: Trump says he will issue an executive order Monday to get TikTok back after ban The company’s app was removed Saturday evening from prominent app stores, including the ones operated by Apple and Google, while its website told users that the short-form video platform was no longer available. BY Associated Press President-elect … Continue reading TikTok ban in effect. The app goes dark for millions in the U.S. and removed from app stores
January 19, 2025 Workers are being called back to the office full-time. Can Gen Z handle RTO? Just one week into 2025, JPMorgan announced a five-day return-to-office mandate. Mere months before, AT&T, Dell, and Amazon did the same, despite employee pushback. The era of hybrid work appears to have come to a sudden halt for … Continue reading Workers are being called back to the office full-time. Can Gen Z handle RTO?
January 17, 2025 How 2 CareerTok creators are preparing for the TikTok ban Influencers Hanna Goefft and Courtney Johnson share what the platform has meant to them and how they’ll keep providing career advice. BY Jocelyn Mintz As a nationwide TikTok shutdown looms, more than 100,000 full-time TikTok content creators are scrambling to figure out the … Continue reading How 2 CareerTok creators are preparing for the TikTok ban
January 18, 2025 How women lead the acai berry business in the Amazon Acai berry production has grown around 50% in the past decade, driven by a dozen or so women in the tiny community of Ilha da Jussara, at the northern tip of the Brazilian Amazon. BY Reuters In the tiny community of Ilha da … Continue reading How women lead the acai berry business in the Amazon
January 18, 2025 3 tips to help you jump-start your personal savings account Building up a savings habit has a lot in common with flossing your teeth: You don’t do it as often as the experts recommend, and it can have an outsize effect on your (financial) health. BY Emily Guy Birken Nobody enjoys living paycheck … Continue reading 3 tips to help you jump-start your personal savings account
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. Greg Krehbiel on January 16, 2025 What can a NASA engineer teach the martech community? Quite a bit, and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. … Continue reading What martech practitioners can learn from a NASA engineer
January 17, 2025 OK Go’s new music video is 64 phones of pure joy OK Go has reintroduced itself as a creative force with a new video that’s a whimsical riff on modern digital life. BY Mark Wilson It’s been a decade since OK Go released its last album, and three years since its last music … Continue reading OK Go’s new music video is 64 phones of pure joy
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
Google Ties AI With Trust Scores To Identify, Validate False Information by Laurie Sullivan , Staff Writer @lauriesullivan, January 17, 2025 Fake locations and illegal listings have become a problem for Google Business Listings (GBL), Near Media co-founder Mike Blumenthal said during an interview with Brad Wetherall, former director-support operations at Google. Wetherall now runs a … Continue reading Google: Agentic With Trust Scores Can Identify False Information
