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Cost Of Invisible Media Grows Despite Concerns (DD)

Social Media Challenges

Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking.  According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD) →

Using AI to build a DIY customer sentiment analysis solution

AI Disruption Trends

Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. Milton Hwang on July 2, 2025       When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the … Continue reading Using AI to build a DIY customer sentiment analysis solution →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based →

U.K.’s Bytes Technology stock plunged over 27%. Here’s why

Stock Market

July 02, 2025 U.K.’s Bytes Technology stock plunged over 27%. Here’s why BY Reuters Shares of U.K.’s Bytes Technology plunged over 27% on Wednesday after the IT firm said its operating profit for the first half of fiscal 2026 would be marginally lower due to delayed customer decisions and longer-than-expected readjustments from internal restructuring. Trading in … Continue reading U.K.’s Bytes Technology stock plunged over 27%. Here’s why →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD) →

ICEBlock climbs to the top of the App Store charts after officials slam it

Mobile Apps

ICEBlock climbs to the top of the App Store charts after officials slam it It’s now the most downloaded free social networking app in the US for iOS devices. mariella moon Wed, Jul 2, 2025 Mario Tama via Getty Images US government officials have condemned ICEBlock and CNN’s recent coverage of it, leading to more people … Continue reading ICEBlock climbs to the top of the App Store charts after officials slam it →

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