March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark. It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball
By Anisa Purbasari Horton March 12, 2024 Entrepreneurship is often portrayed as the domain of the young. We hear countless stories of founders in their 20s and 30s raising millions of dollars, which creates the impression that the best time to start a business is at the beginning your career. But the statistics show otherwise. … Continue reading 6 women on what they learned about starting a business in midlife
By Yannise Jean December 02, 2023 It’s been a year-long celebration of hip-hop’s 50th anniversary with the spotlight on the art form’s undeniable impact on music and culture. And a notable cap to the year was Grammy-winning recording artist and producer Missy Elliott becoming the first female rapper inducted into the Rock & Roll … Continue reading Hip-hop’s 50th anniversary spotlights the influence and struggles of women in the industry
By Yasmin Gagne On the eighth and ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn’t a high-end spa, though the gentle … Continue reading Instacart CEO Fidji Simo makes groceries personal. Now she’s doing the same for women’s health
By Grace Carroll February 10, 2023 Over 200,000 Black and Latina women have disappeared from the workforce since the beginning of the pandemic, according to a new survey on workplace inequity from Hue and The Harris Poll. Many of these women have stopped looking for new jobs, making them invisible to unemployment statistics and … Continue reading Women of color are leaving the workforce and vanishing from unemployment statistics
By Band of Sisters November 25, 2022 More than 30 years ago, we were founding members of our company’s Women’s Resource Network. We wore our power suits and our sensible heels into conference rooms to address the challenge of the day: not enough women in positions of power. Despite an increase in women holding … Continue reading Workplaces are at risk of losing a generation of women leaders—here are 5 things that could help
Top 5 Women Entrepreneurs in the Indian D2C Space Ackansha Deoli / 24 Oct 2022 There is a D2C revolution going on in India, and women entrepreneurs are at the forefront. Digitalization has played a significant role in paving a comfortable path for entrepreneurs to scale their businesses and reach out to their consumers. … Continue reading Top 5 Women Entrepreneurs in the Indian D2C Space
How to Help Women in Business Get Past Gender Barriers to Management Due / 13 Oct 2022 According to a recent Women in the Workplace study from Lean In and McKinsey, the most significant barrier women face in business these days isn’t the glass ceiling. Instead, it’s the floor—the barrier to entry-level management positions. Although women now own 4 out … Continue reading How to Help Women in Business Get Past Gender Barriers to Management
moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022 With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly
Amazon warehouse workers vote to unionize in Staten Island (updated) This will be Amazon’s first unionized warehouse in the US. J. Fingas @jonfingas April 1st, 2022 Workers stand in line to cast ballots for a union election at Amazon’s JFK8 distribution center, in the Staten Island borough of New York City, U.S., March 25, 2022. … Continue reading A pregnant worker and labor activist says Amazon made her pick up trash alone
