Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025 Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world
Peter Navarro October 20, 2021 The use of fonts is key within your website. From how to create a favicon to incorporate into browsers to how to optimize it for mobile, there are many aspects to take into account before launching the web and getting caught with unfinished business. One of them has to do … Continue reading What Are the Best Fonts For Your Website?
Sam Cressman October 2, 2021 At first glance, schema markup can appear overwhelming. Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO, and it can help you appear … Continue reading A Step-by-Step Guide for Building FAQ Schemas
Desiree Johnson October 1, 2021 The Internet is a beautiful thing. It’s a place where we can find nearly anything, whether information or products and services. But with this abundance of content across so many places, sometimes it can feel like you’re lost in an abyss of links that lead to nowhere or, worse yet, … Continue reading 51 Ways to Use Short Links
Sarah Rosenquist August 27, 2021 Do you ever look at your website and feel like it’s just not cutting it anymore? Back when it was new, it really left an impression. But now, it seems like something’s missing? In our experience, businesses generally opt to refresh their website for the following reasons: The website looks … Continue reading The Best Free Tools to Test Your Website
Erika Dickstein January 18, 2021 No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story, we learned all kinds of things. The definition of terms like “social distancing” and “super spreader.” How to master the intricacies of Zoom. What to look for in a face mask. … Continue reading Lessons 2020 Taught Us About Our Website
Anika Mercier November 9, 2020 One of the best investments any business can make is in their company website. As a business, your website not only expands but also represents your company’s brand. Additionally, it also opens opportunities for new clients/customers to discover your business. Knowing the importance of your website, it stands to reason … Continue reading Custom vs. Template Themes
Susan Gilbert November 4, 2020 Today I have some website resources to help you improve your online portfolio. If you are an entrepreneur or own a small business then it is important to have a professional quality online portfolio. Sometimes a full website development package is just not in the budget. Thankfully there are shared … Continue reading Give Your Brand a Boost with 4 Online Portfolio Website Tools
Pam Aungst September 9, 2020 Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use … Continue reading Which is Better for SEO: Meta Robots Tags vs. Robots.txt?
Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them by Laurie Sullivan @lauriesullivan, April 16, 2020 Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company’s website. The campaign offers a free trial from … Continue reading Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
