Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Category Archives: Website Special Guidelines
How to Prepare for a New Website Launch
Mikel Bruce — March 31, 2020 The final days before the launch of a new website can be as exciting & intense as the final quarter of a high-profile basketball game: the stakes just keep getting higher. For weeks or even months, the client and the web design team work towards launching a beautiful new … Continue reading How to Prepare for a New Website Launch
Writing FAQ Page Schema for More Clicks
Liam Barnes — February 24, 2020 Structured data has been a popular topic in the technical SEO realm in the last several months. Changes in the review schema guidelines have affected companies across Google. Being listed as the featured snippet is now not shown again lower on the search engine results page (SERP). For example … Continue reading Writing FAQ Page Schema for More Clicks
How to Personalize for First-Time Visitors
Sara Card — February 24, 2020 Good personalization is based on good data. The more you know about a person – and his or her interests, intent, prior history and behavior across your channels, and other attributes – the more you can deliver a relevant, engaging experience that drives conversion. What about personalization for first-time … Continue reading How to Personalize for First-Time Visitors
Robots.txt and Sitemap.xml: Explained
Jordan Gardiner — February 13, 2020 So many of us may have heard the term sitemap and robots.txt being used in association with a particular platform or a website. Surprisingly, not a lot of business owners know about the sitemap.xml and robots.txt. Due to its complexity of understanding the uses may be the number one … Continue reading Robots.txt and Sitemap.xml: Explained
What is the Purpose of Your Website?
Alex Toma — February 13, 2020 What is the purpose of your website? It may seem like an incredibly simple question – and one you’d assume every business and web designer would know the answer to. Yet, in most sectors, there seems to be a dearth of websites that are actually effective at answering this … Continue reading What is the Purpose of Your Website?
How to Keep Your Website Updated
River Cartie — January 29, 2020 You put in a lot of hard work and effort into building your website and you finally got it published. Then you spent time tweaking and adjusting it and now it’s working like a fine Swiss watch. Or is it? Don’t let your website become criminally out of date … Continue reading How to Keep Your Website Updated
Does Your Website Satisfy?
River Cartie — January 24, 2020 Does your website satisfy? No matter how I ask that question, it sounds — well, odd. But it’s important to know if your visitors are getting what they want from your website. Because if they’re not, they may not come back. So, how do you know if your website … Continue reading Does Your Website Satisfy?
Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
Michaela Linhart — January 22, 2020 How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? What about corporation-wide reporting for different brands, verticals, portals, or even companies within a multinational concern, all of … Continue reading Tracking Multiple Domains: Setup & Reporting for Dozens of Sites
When is a Filter Too Much?
Sahail Ashraf — January 22, 2020 Instagram is incredibly popular, and there is a reason for that. It’s quick, incredibly visual user experience places it head and shoulders above other photo-sharing apps. However, that ease of use and general popularity may well have caused a few extra problems that Facebook (owner of Instagram) would do … Continue reading When is a Filter Too Much?
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