Ben Duchesney — October 25, 2019 The hardest part about designing your own website is getting enough courage to hit that scary “Publish” button. Once you do that, your business is out there for the world to see – which is a great thing – but you need to know that your site is ready … Continue reading 3 Web Pages You Need to Publish With Confidence
River Cartie — October 20, 2019 The homepage to your website is the first impression, your first chance to convince potential customers that you can solve their problem. Of course, you want it to look good, but there’s so much more a homepage should do for your business. When that page loads on their screen … Continue reading The 4 Questions Your Homepage Must Answer
Mary Lister — October 13, 2019 Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s … Continue reading 7 High-Converting Event Landing Pages (& How to Copy Them!)
Ashley Hill — October 4, 2019 You’ve done it: You’ve planned, you’ve designed, you’ve written great copy, and finally, you’ve launched your landing page. Now, all you have to do is wait for the leads to roll in. Only they aren’t rolling in. Or at least, not the way you hoped they would. Your landing … Continue reading How to Tell If Your Landing Page is Broken
Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
Martin Chuck — August 20, 2019 — August 20, 2019 Making the best landing pages can mean life or death for getting potential customers. Landing pages are difficult to make. And making them conversion-driven is the topmost importance. In our Complete Digital Marketing Guide, we talked about display advertising and how it could increase brand … Continue reading The Best Landing Pages Use Essential Content—and You Should Too
Designing for Conversion—The Power of a Good Landing Page pixabay Within the framework of digital marketing, conversion centered design (CCD) is a term applied to the practice of designing a web page with the goal of motivating visitors to take a specific action. CCD is focused on increasing conversions by using various triggers and design … Continue reading Designing for Conversion—The Power of a Good Landing Page
Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Nathan Veer — June 29, 2019 — June 29, 2019 Video landing pages are an effective part of marketing campaigns. After all, video is the most engaging media out there—and engagement is a key step on the buyer’s journey. But if you’re going to add video to your campaigns, you can’t just slap any video … Continue reading 5 Steps to Effective Video Landing Pages
Georges Fallah — May 31, 2019 — May 31, 2019 Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in … Continue reading 20 Landing Page Examples you Should Never Miss
