By Bernadette Coleman December 9th, 2015 Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on the location of the consumer searching. Creating a local landing … Continue reading Why You Need Local Focused Landing Pages And How To Create Them
by Debra Murphy December 5, 2015 Follow @MasterfulMktgDecember 5, 2015 There are advertising opportunities across all the major social media platforms that drive demand for your products and services and are well within the reach of many small business budgets. Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into … Continue reading Landing Page Optimization Tips
by William Yates November 30, 2015 Follow @novacomcorpNovember 30, 2015 Landing pages are a very simple and inexpensive form of prospect or customer engagement, and when implemented and effectively optimised can deliver high prospect and customer conversion rates, generating more inbound leads for your business. The key to effective, high performance landing pages is simplicity. … Continue reading 6 Tips for Maximizing Landing Page Conversions
by Louis Foong November 23, 2015 Follow @thealeagroupNovember 23, 2015 While we’re not supposed to judge a book by its cover, the truth is that appearances matter. If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. The issue of your landing page may fade … Continue reading 8 Ways To Improve Landing Page Optimization [Infographic]
by Isabel Stewart November 22, 2015November 22, 2015 As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced if a click is delivered to a poorly created landing … Continue reading 9 Best Practice Tips for Optimizing a Landing Page
by Kelly Shepsko November 20, 2015November 20, 2015 You’ve most likely seen hundreds of ads that drive to landing pages in your Facebook newsfeed. There are some that you’re compelled to click on, and others, you have absolutely no interest in. What exactly differentiates effective landing page ads versus those that get lost in the … Continue reading How To Create Effective Landing Pages For Facebook Ad Campaigns
by Elna Cain November 14, 2015November 14, 2015 In a recent post, we talked about the elements involved in writing creative, customized copy for your landing page. The creative aspect of writing copy for your landing page involves writing copy that speaks directly to your audience – copy that’s genuine. Customization applies to catering to … Continue reading Customizing Landing Page Copy: A Case Study
by Oliver Neely November 12, 2015 Follow @elvinweb1November 12, 2015 Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your … Continue reading 5 Ways to Keep People on Your Website
Reginald ChanNovember 7, 2015 Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing … Continue reading How to Leverage the True Potential of Landing Pages
Hillary Bassett RossOctober 28, 2015 If you’re promoting a product, service, event, webinar, or must-have resource, just create a landing page and watch the conversions roll in, right? Unfortunately, it’s not that simple. One small mistake can be costing you—in leads and in dollars. Landing pages are a linchpin moment for your product or service: … Continue reading 3 Principles of Winning Landing Page Copy
