by Kevin Ho May 28, 2016May 28, 2016 You’re an entrepreneur. The only problem is you don’t have a business. You read post after post online about how companies grow to multimillion dollar stardom. Their founders smile at you from the cover of magazines telling you things like “focus on building a great team” and … Continue reading How You Can Use Landing Pages to Validate Your Product Idea
by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms
by Matt Jobs May 24, 2016May 24, 2016 When you’re trying to convert your website visitors into leads, the most effective way to do so is through landing pages. This is where you offer your potential client an answer to the problem that brought them to your site in the first place. Your landing page … Continue reading 5 Landing Page Mistakes Hurting Your Results
by Andrea Willson May 21, 2016May 21, 2016 Landing pages are excellent lead generation tools and marketers should be familiar with how to optimize them for conversions. However, that doesn’t mean all marketers are in the loop and aren’t making some of these landing page no-nos. Are you a culprit of any of these rookie … Continue reading Landing Page Pet Peeves [Tips to Fix Them]
by Jordan Lore May 21, 2016May 21, 2016 Sometime in 2011 two men named Mark Levine and Michael Dubin met at a party and bonded over their mutual dissatisfaction with the razor blade industry. They shared a similar distaste for the greedy razor companies and their overpriced razor blade offerings. For as long as anyone … Continue reading How Landing Page Videos Create Massive Value and Drive Conversions
by Andy Priesler May 20, 2016May 20, 2016 A well-designed landing page means more conversions. If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components … Continue reading Fundamental Insights To Make Your Landing Page Sticky
by Trish D’Amato May 18, 2016May 18, 2016 In the world of digital marketing, trends come and go, but when your desire to be trendy trumps how users find and interact with your website – your website (and business) could be in serious trouble. While one-page websites have their place in the world-wide-web (think new … Continue reading One-Page Websites Suck – Here’s Why
by Alessandra Ceresa May 15, 2016 Follow @MissAleCristinaMay 15, 2016 Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page. This means having a … Continue reading Create High Converting Landing Pages
by Brad Shorr May 10, 2016 Follow @bradshorrMay 10, 2016 No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say … Continue reading How To Cut Down on Lousy Website Leads
by Adam Frankel May 6, 2016 Follow @FrankelInteractMay 6, 2016 In most cases, a product or a service search on Google ends up as a local search. Even if you don’t specify your location, Google will still show you local results. Your IP address tells Google where you are from – which country, which state … Continue reading Some Thoughts on Local Search and Landing Pages
