Roman Kniahynyckyj — July 3, 2017 Follow @kniahynyckyj — July 3, 2017 Before we dive into the great depths of what makes a successful landing page, it’s essential to ensure we’re on the same page about what a landing page actually is. While basic landing pages can be defined as any website page with a … Continue reading Successful Landing Page Do’s and Don’ts
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Bob Hutchins — May 26, 2017 Follow @Bobhutchins— May 26, 2017 You can spend thousands of dollars driving traffic from social media to your website… …but if the landing page doesn’t convert, you’re wasting your money. Your landing page is one of the most critical points of your sales funnel. But, ironically, many marketers and … Continue reading How to Build the Perfect Landing Page
By Jordan Kasteler May 9th, 2017 Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that speaks to them with the right message at the right … Continue reading 5 Landing Page Tools to Boost Your Conversions
Fahad Muhammad — May 22, 2017 — May 22, 2017 There’s nothing more annoying than browsing online, clicking an ad you’re interested in, and being directed to a poorly designed landing page that doesn’t offer you what was promised in the ad. People are impatient. If your landing page doesn’t correspond to the ad they … Continue reading 4 UX Trends You Should Be Implementing on Landing Pages
Saher Naseem — May 15, 2017 Follow @SaherNaseemD— May 15, 2017 Increasing conversion rates, generating authentic leads and achieving huge success is much easier said than done. If you are a business owner, then you probably understand that generating traffic to your website with content, natural search, social media marketing, paid marketing and Facebook ads … Continue reading 14 Result-Driven Conversion Strategies for Your Landing Page
Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Amy Bishop on May 3, 2017 About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with … Continue reading The great big list of landing page tests to try
Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
Amanda Strouse — April 6, 2017 — April 6, 2017 You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? … Continue reading Landing Pages vs. Websites: What Is A Landing Page?
