Jenny TrasterAugust 3, 2015 Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to … Continue reading 7 Questions to Help Determine If You Need a Website Redesign
Barry RoosJuly 21, 2015 Is your house that one on the block that the grass is never cut? Is yours the house that is unkempt, in need of a paint job and in all around disrepair? There is one of these in almost any neighborhood. There is one of these eyesores around the corner from … Continue reading Is Your Website the Unkempt Neighbor?
Emily CarterJune 23, 2015 My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out. One of the … Continue reading Does Your Website Pass The “Bare Minimum” Test?
Jon KrepsJune 17, 2015 Website traffic may generate sales but it is the conversion rate itself that ultimately determines overall profitability. So while most website owners are positively obsessed with traffic generating strategies (like SEO, PPC, content marketing, social media marketing, etc.), they completely ignore the site’s conversion rate. The biggest reason for this oversight … Continue reading 6 Biggest Mistakes That Kill Website Conversions
Colm BarryJune 10, 2015 One of the most important elements of any video is the soundtrack. Whether it’s a commercial video to promote your business or a home-made video for YouTube, the soundtrack will dictate the mood and tempo of the video and it’s overall success. If you are new to video creation, you may be … Continue reading How to Legally Use Free & Paid Music In Your Videos
Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Anastasia SidkoMay 14, 2015 Whatever kind of local business you have – a coffee shop in Philadelphia, a dental clinic in Chicago or a car rental business in Los Angeles – your website is the foundation of any online promotion strategy. So to make the most of your marketing campaign, it is crucial to ensure … Continue reading How to Conduct a Website Audit for Local Business
Zach HellerMay 4, 2015 Website testing, or optimization testing, is a great way to improve your website over time based on real-life user feedback. A/B testing, favored by most marketers as the best way to improve landing page effectiveness, makes it easy to find out which changes work and which don’t. A/B testing using a … Continue reading 5 Changes to Test on Your Website
Emeka ObianwuApril 2, 2015 Customer identity data is a highly valuable asset not only to you as a business, but also to criminals intent on exploiting the data for personal gain. Thieves can make an estimated $ 50 million from just one data breach, and brands have lost as much as $ 125 million in … Continue reading Reduce Breach Liability [Infographic]
David ProchaskaMarch 20, 2015 These days, everyone has a website. My business has a website, your business has a website, and there’s plenty of websites that talk about websites. We all have great intentions on building a solid website from the ground up with all the bells and whistles, and we do a good job … Continue reading 4 Website Audit Tools Every Business Owner Should Have
