Category Archives: Web Optimization Guidelines

Are You Optimizing Your Site When You Should Be Optimizing Your Traffic?

Web Optimization Guidelines

by Jacob Baadsgaard July 28, 2016July 28, 2016 If you’re like most marketers, you don’t live an ivory tower. You try to follow “best practices” with your marketing campaigns and site, but with your limited resources, you have to spend your time on the tactics that make the biggest difference. Unfortunately, most best practice recommendations … Continue reading Are You Optimizing Your Site When You Should Be Optimizing Your Traffic? →

The Benefits Of Tracking Page Scroll Depth

Web Optimization Guidelines

By Mohamed Hedi Lassoued|2016-06-03T11:10:13+00:00June 29th, 2016|Analytics & ROI Analysis, Conversion Optimization|0 Comments There’s a huge growth of content marketing; articles, blog posts, charts, videos, infographics, and much more. Websites publish a ton of new content everyday. Bounce rate, pages per visit, conversions by page are important metrics to track the effectiveness of your content. Today, … Continue reading The Benefits Of Tracking Page Scroll Depth →

The Tale of 2 Visitors: Website Optimization For New Versus Returning Users

Web Optimization Guidelines

by Leah Yorston May 10, 2016May 10, 2016 Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more … Continue reading The Tale of 2 Visitors: Website Optimization For New Versus Returning Users →

3 web UX personalization tools for code haters

Web Optimization Guidelines

If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider. Tamar Weinberg on April 7, 2016   With content personalization, marketers and publishers are able to deliver different user experiences to different types of website visitors, based on available … Continue reading 3 web UX personalization tools for code haters →

5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty

Web Optimization Guidelines

by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty →

How your web presence can become the undisputed champion against big brand Goliaths

Web Optimization Guidelines

Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals’ weaknesses and come out on top. Stoney deGeyter on March 24, 2016   Small and growing businesses unfortunately don’t have the advantage that comes with having brand-name recognition: no built-in audience … Continue reading How your web presence can become the undisputed champion against big brand Goliaths →

Web Design Tips for Building an Excellent and Popular Website

Web Optimization Guidelines

by Jack Dowson March 23, 2016March 23, 2016 Finding an excellent website designer should not be a problem today – such professionals are everywhere. The services provided by these professionals have increased in popularity over the past few years as well the web design tips you can find online. This is all thanks to the … Continue reading Web Design Tips for Building an Excellent and Popular Website →

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