Arelthia Phillips — February 26, 2018 Follow @Arelthia — February 26, 2018 Once you have your site up and running, your priority should be to learn as much about them as possible. There are a number of programs that can help you do this. Google Analytics Google Analytics (GA) is free, and can be accessed … Continue reading How to Learn More About Your Website Visitors
Category Archives: Web Optimization Guidelines
Essential Ways to Promote Your New Website
Emma Miller — October 17, 2017 — October 17, 2017 Recent studies show that 81% of customers visit a company’s website prior to making a purchase. While some people visit it directly, following the link featured in blog posts, social networks and emails, most of them start by typing a keyword into a search engine. … Continue reading Essential Ways to Promote Your New Website
8 Reasons Why People Leave Your Website
Choncé Maddox — September 30, 2017 — September 30, 2017 StockSnap / Pixabay Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which … Continue reading 8 Reasons Why People Leave Your Website
4 Tips to Make Your Website Stand Out
Liz Nawrocki — July 31, 2017 — July 31, 2017 FirmBee / Pixabay Picture this, you’re driving down the road and all of a sudden you start seeing brake lights going off in front of you; you notice another and another until you come to a complete stop. From a distance, you see the flashing … Continue reading 4 Tips to Make Your Website Stand Out
How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. Bryson Meunier on July 28, 2017 As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design … Continue reading How to tell whether a site is adaptive or responsive
How to Improve Your Website Bounce Rate
Syed Balkhi — July 28, 2017 — July 28, 2017 Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers? Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to … Continue reading How to Improve Your Website Bounce Rate
Everything You Need to Know About Meta Descriptions
Amanda Murray — July 14, 2017 Follow @amanda1murray — July 14, 2017 What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In … Continue reading Everything You Need to Know About Meta Descriptions
What’s a Structured & Optimized Webpage? [Infographic]
Julia Fayre — July 6, 2017 Follow @JuliaFayre — July 6, 2017 Planning to set up a new business? Need help with creating a professional brand image? You’ve come to the right post! For any successful business or company, one of the most important steps is to construct a website. A website is just like … Continue reading What’s a Structured & Optimized Webpage? [Infographic]
“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience
4 Things to Include in Your Meta Description
Amanda Clark — May 3, 2017 Follow @GrammarChicInc— May 3, 2017 Do you know what a meta description is? It may sound like an overly technical term, but really it’s not. Here’s how SEO Moz describes it: “Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable … Continue reading 4 Things to Include in Your Meta Description