Category Archives: Web Optimization Guidelines

How to tell whether a site is adaptive or responsive

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. Bryson Meunier on July 28, 2017   As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design … Continue reading How to tell whether a site is adaptive or responsive

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience