Bob Hutchins — February 9, 2017 Follow @Bobhutchins— February 9, 2017 A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but … Continue reading 5 Ways to Strengthen Your Online Video Strategy
Lydia Cockerham — November 11, 2016 — November 11, 2016 Nobody likes the sound of an audit. I know that. Audits sound dull and time-consuming and a lot of effort. But audits can also be good for you. Cleansing. Revitalising. If you’re a company with a video content library built up over time that feels … Continue reading How to Run a Video Audit for Better Content
Alexa Benatar — November 1, 2016 — November 1, 2016 Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy. In a recent Parse.ly webinar, Sachin Kamdar, CEO … Continue reading 3 Things to Consider When Planning Your Video Strategy
Lauren Simkins — October 28, 2016 — October 28, 2016 I’m not going to lie. At first, I was skeptical about the true benefits of video marketing. Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping … Continue reading 5 Reasons to Use Video in Your 2017 Marketing Strategy
by Sandra Giffin Follow @SandraGiffinOctober 23, 2016 Knowing your audience is critical to video content marketing success and audience growth. If you provide the right video, to the right people, in the right places, you can dramatically improve your results. All of us have had experiences where our marketing was completely off target. My Co-Founder … Continue reading How to Massively Grow your Audience with Video Content
by Naylor GrayOctober 19, 2016 A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. Not having much use for it but also not wanting to be … Continue reading Timing Is Everything: When to Use Personalized Video
by Deb Lee Follow @DAllisonLeeOctober 13, 2016 Live stream video can be a huge game changer for small businesses. It’s an easy and fun way for just about anyone (from a one-man-show to large corporations) to connect with audiences anywhere across the globe. So, it was a little painful recently when some big news was … Continue reading 5 Ways to Use Live Stream Video in Your Business
by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 30, 2016 A couple of weeks ago, we discussed all the fears we as small business owners and content creators have with creating video content and the big misconceptions that surround this type of content. The main misconception being that we need to professionally produce video content or we will … Continue reading 7 Small Businesses Killing It with Video Content
by Paul Furiga Follow @paulfurigaSeptember 16, 2016 When HubSpot published its first State of Inbound report eight years ago, the future of video content seemed a bit out of focus — promising, colorful but not quite clear. Today, video is no longer a future consideration, it’s the dominant social medium of the present, a fact … Continue reading Facebook, Snapchat & YouTube: Where Should You Focus Your Video Strategy?
