According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Jennifer Cannon on August 26, 2019 According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low
Category Archives: Video Marketing
How to Get Started with Video Marketing
Torrey Tayenaka — July 17, 2019 Follow @https://twitter.com/sparkhouse — July 17, 2019 So you want to add video to your marketing strategy. Congratulations, you’ve made a great choice! Now the next step is to get started. But how, you might ask? Keep reading to find out. HOW TO GET STARTED WITH VIDEO MARKETING Here are … Continue reading How to Get Started with Video Marketing
How to make video ads work for your local business
The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Jacob Baadsgaard on July 16, 2019 Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that fact. If you want to increase brand awareness, … Continue reading How to make video ads work for your local business
5 Tips to Create Marketing Videos that Engage Your Audience
Christa Tuttle — July 16, 2019 — July 16, 2019 Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video … Continue reading 5 Tips to Create Marketing Videos that Engage Your Audience
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about. Dan Hurwitz on June 19, 2019 For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and networks actually controlled. Cable providers were … Continue reading In OTT video, features are as important as content
Video Marketing for Business: How to Leverage Social Media Videos for Better Results
Lilach Bullock — June 18, 2019 Follow @lilachbullock — June 18, 2019 We’ve all heard it – time and time again – video is all the rage right now. And that is especially true of social media. From visual platforms like Instagram who are now embracing video even more than images to the more serious … Continue reading Video Marketing for Business: How to Leverage Social Media Videos for Better Results
5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)
Katie Martell — June 15, 2019 Follow @KatieMartell — June 15, 2019 Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization. Consumers have … Continue reading 5 Marketing Videos That Defeat Buyer Apathy (and Why They’re So Effective)
Increase Your Reach With These Video Marketing Resources
Susan Gilbert — June 6, 2019 Follow @SusanGilbert — June 6, 2019 Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your work week. Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement … Continue reading Increase Your Reach With These Video Marketing Resources
Short vs Long Video: Breaking Down the Pros and Cons
Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
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