Cokey FalkowJuly 9, 2015 With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs … Continue reading How To Make Online Videos Work For You
by Heba Hosny July 7th, 2015 No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source Syndacast) A staggering 90% of online … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 1)
Shawn KempJuly 7, 2015 The popularity of video online is soaring with companies like Facebook reporting they serve up more than 3 billion video views every day. Marketers looking to ride this tide should explore two emerging video types: livestreaming and collaborative video. Apps like Meerkat and Periscope are beginning to make it much easier to … Continue reading How to Get Started with Collaborative and Livestreaming Video
Critical MentionJuly 4, 2015 Each day, video professionals and marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: video search engines like YouTube, Vimeo and DailyMotion to deliver relevant results for video trends and published video. Marketers can then take successful videos (highly viewed) and … Continue reading Video Marketing and Ads
Colin OsingJuly 3, 2015 Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for targeting the platform’s huge video viewing audience and getting higher conversions on their Facebook ad dollars. Click-through … Continue reading 3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising
Steve HammJuly 1, 2015 When using a video for marketing purposes, businesses seem to skip the obvious. If you’re a fan of the show, The Office, you would have seen the episode where Dunder Mifflin makes their first commercial. Reps came in to make the video and it was the one that was aired; but … Continue reading 3 Tips to Follow When Using Videos to Promote Your Business
Sally FalkowJune 29, 2015 The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video … Continue reading The Rise and Rise of Online Video
Jessica MelhornJune 28, 2015 Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content in feeds, rewarding advertisers that use video and rolling out video-friendly design features. Recent examples are: Video autoplay on Facebook and its removal of YouTube from the site Instagram taking on … Continue reading Top 3 Ways to Use Video in Social Media
JT ThibeaultJune 24, 2015 We’ve all seen the headlines about major online events—the NBA Finals, the Mayweather-Pacquiao fight, the Triple Crown races just to name a few. But how does it all happen? We might want to believe, because of the popularity of Meerkat and Periscope, that live streaming is simple – point, shoot and … Continue reading How To Stream a Live Event
Kylie Jane WakefieldJune 23, 2015 Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms. Video usage is growing at a … Continue reading How Brands Are Using Social Video
