by Anish Patel April 28, 2016 Follow @JoinRevolutionApril 28, 2016 Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding unique video features, such as slow-motion capabilities and video view counts, to the platform. Instagram … Continue reading Why Your Brand Needs an Instagram Video Marketing Strategy
by Julian Thomas April 24, 2016April 24, 2016 We all know that video is an incredibly popular format, but did you know that simply using the word ‘video’ in an email subject line boosts open rates by up to 13%, and embedding a video into an email can result in a conversion rate that’s 21% … Continue reading Is Video Content Right For You?
by Andre Oentoro April 18, 2016 Follow @breadnbeyondApril 18, 2016 Last night, I watched a downhill bike competition video on YouTube. In the middle of it, I found out it was sponsored by Red Bull. It’s funny, because earlier (April 21, 2016) I saw another dirt bike race on my cable TV sponsored by the … Continue reading 5 Ways to Blend Your Video with the Future of Marketing (Plus Examples)
by Mark Ellis April 14, 2016 Follow @businessfictionApril 14, 2016 In late 2014, the experts at MarketingProfs predicted that 2015 would be the year for video marketing. And they weren’t wrong; with 70% of marketing professionals claiming video converts better than any other medium, last year was a good one for the web’s ‘stickiest’ type … Continue reading 7 Techniques for Becoming a Video Marketing Star
by Andrew Follett April 13, 2016 Follow @demoduckvideoApril 13, 2016 I’ve seen it happen far too many times. We’re a few weeks into production and we start hearing things like, “Sorry guys, we need to regroup internally, we have some differences of opinion. We’ll get back to you.” Weeks pass. Momentum fades. The timeline is … Continue reading The Key to Video Success: How to Align Your Team to Achieve Video Nirvana
by Graham Jones April 12, 2016 Follow @grahamjonesApril 12, 2016 How much text do you have to accompany your videos? There is a school of thought that you need lots of text together with a video. The notion is that unless people can get an idea of what the video is about, they are unlikely … Continue reading 3 Surprising Reasons You Don’t Need Text With Video
by Bill Faeth March 17, 2016 Follow @BFaethMarch 17, 2016 In case you haven’t heard, video is going to be HUGE in 2016. Here’s how to make it work for your business. Getting Started Is Easier than You Think It’s no secret that video has become one of the best ways to market your … Continue reading Why Video Is a Must for Your 2016 Marketing Plans
by Andre Oentoro March 15, 2016 Follow @breadnbeyondMarch 15, 2016 If you’re reading this, chances are you are considering whether or not to make an explainer video for your company’s marketing campaign. A study shows that company website with (at least) one video in it needs 37% fewer unique visitors to get a market response. … Continue reading Which Animation Style is Best for Your Explainer Video?
by Steve Hamm March 13, 2016 Follow @maasprosrduMarch 13, 2016 How do you reach the consumer who was born between 1980 and 2000? Interestingly enough, video marketing holds the greatest promise for reaching a customer demographic that we know as Millennials or Generation Y. Today, millennials consume video for more than just entertainment. They use … Continue reading Reach Out to Millennials With Video Marketing
by Jennifer Darrouzet March 11, 2016 Follow @jendarraMarch 11, 2016 At CES 2016, YouTube’s chief business officer, Robert Kyncl, doubled down on his prediction that 90 percent of all Internet traffic will be video, and 75 percent of all video will be digital by 2020. [1] It’s an aggressive claim but one that’s hard to … Continue reading 16 Ways to Up Your Video Marketing Game
