Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience. Chris Kerns on July 4, 2016 Social media is as much about sharing information as expressing a certain kind of image … Continue reading How Twitter bios can help you find your audience
by Patrick Sitkins June 29, 2016 Follow @patricksitkinsJune 29, 2016 Recently, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech: “This is for the real organizers all over the country. … Continue reading What Justin Timberlake’s Tweet Can Teach You About Social Media
by Gavin O’Malley, Staff Writer @mp_gavin, June 29, 2016 From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn’t stopping Twitter from getting in on the act with a new Dashboard app for businesses. The new app can track discussion about products and key … Continue reading Twitter Appeals To Small Businesses With Big App
by Rebecca Lee White June 24, 2016 Follow @rleewhiteJune 24, 2016 After becoming TrackMaven’s Community Manager about six months ago, I was eager to learn more about the marketing technology industry and what works best for my brand on social. Part of my goal was to experiment with a variety of tactics on Twitter – … Continue reading The Best Twitter Hashtags, Post Type, and Tweet Length
by Ian McCartney June 23, 2016June 23, 2016 Social Media is a great boon for business. You can use it to interact, engage and amuse your customer base like never before. Most Big businesses fail to interact properly in that regard, so here are a few that know how to network properly. If you give … Continue reading Brands That’ll Teach You To Tweet
by Hiren Vaghela June 15, 2016June 15, 2016 Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your … Continue reading The Complete Guide to Twitter for Your Content Strategy
by Jeanette Russell May 24, 2016 Follow @jnetrussellMay 24, 2016 Many organizations, especially those who work on advocacy campaigns, have been using Twitter storms to elevate issues, pressure decision makers, reach the media and engage their base for years. What’s new is the ability for nonprofits to recruit social media influencers directly from their email … Continue reading Invite Influencers to Your Next Twitter Storm
by Joel Arndt May 13, 2016 Follow @openskycopyMay 13, 2016 Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. [su_quote]”Just because photos look good and have 200,000 followers means nothing. You can’t rely on content creators … Continue reading Twitter’s Influencer Pipe Dream
by Kevin Johnson May 13, 2016 Follow @redhotkevbotMay 13, 2016 Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts. But if your brand’s Twitter following is stuck in the double digits, chances are your posts are going unseen and doing very little to build … Continue reading 5 Growth Hacks to Get Better Twitter Results For Your Brand
by Patrick Whatman April 29, 2016 Follow @mrwhatmanApril 29, 2016 As a marketing channel, Twitter’s no longer optional. Everyone’s using it, which means you need to be too. But because everyone’s using it, you can get lost in the crowd. It’s tough to make an impact. The only way to stand out, is to be … Continue reading 8 Tactics for Increasing Your Twitter Reach
