by Scott PattenOctober 15, 2016 As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so often misused to represent everything from tactics to a dressed up budget to lofty, … Continue reading Strategic Planning Doesn’t Have to Be Painful
by Patrick Whatman Follow @mrwhatmanOctober 12, 2016 Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a sharp eye on your neighbors’. You can study their social media strategy, how they work with influencers, and their broader PR approach. Or you can get super … Continue reading Competitive Monitoring: How to Build a Strategy in 4 Steps
by David SpireOctober 4, 2016 You’ve likely heard the statistic thrown around a bit – and that’s that 50% of small businesses fail in the first 5 years. As a start-up, you never want to become the failing end of that statistic, but what can you do to set yourself up for success? Part of … Continue reading How-To: Start-up IT Strategy Blueprint
by Gilda LeicerOctober 1, 2016 Customer Success Managers are accountable for building and nurturing the on-going relationship with clients. This is broadly focused on understanding your client’s key business goals, becoming a trusted advisor, and establishing healthy relationships with decision makers that will drive the direction of your partnership with them. However, in SaaS businesses … Continue reading 5 Tips for Balancing Strategic and Operational Delivery
by Personal Branding BlogSeptember 30, 2016 Have you heard this line before? It’s a fluffy and noncommittal line from someone who thinks they’re trying to let you down easy. In reality it’s a starting point for you to possibly continue the conversation, take the conversation in a different direction, and to help you stand out … Continue reading We’ve Gone In a Different Direction
by Susan Gilbert Follow @SusanGilbertAugust 18, 2016 How to Define Strategy and Tactics For a Better Results in Your Business Does your business have a plan on how to successfully achieve your goals? One of the biggest challenges companies face is not having a clear strategy in place. Without this you are not able to … Continue reading Strategies Versus Tactics in Business
by Zach Heller Follow @zhellerAugust 11, 2016 Welcome to the first installment of the Day One Strategy series. This is a weekly blog series that will address how to start from scratch. Each week we’ll discuss a new topic and offers tips for the business that is taking their very first step. Today’s Topic = … Continue reading Day One Strategy – Part 1
by Rick Lepsinger Follow @onpoint_llcAugust 5, 2016 We all would like to be part of a top-performing company, but what does it really take to build one? Our research on how top-performing companies prepare for and manage change and how they execute plans and strategies effectively reveals some interesting similarities and differences between the best … Continue reading Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There
by Joe Tawfik July 5, 2016 Follow @joetawfikJuly 5, 2016 What is Strategy & Why is it Important? The definition of strategy is multifaceted. Its broadest meaning is to provide a game plan for how the organisation will achieve its stated goals. This game plan is typically focused on achieving commercial and/or positioning success in … Continue reading Strategy Development Best Practices
by Madeline Boehmer July 2, 2016 Follow @madelineboehmerJuly 2, 2016 We see it all over the news: this giant partnered with this smaller startup to bring customers added benefits. While it may seem like relatively uninteresting news in comparison to everything else that floods the newswire, these partnerships are an incredibly valuable business strategy that … Continue reading How Building Strategic Partnerships Can Boost Your Bottom Line
