Category Archives: Strategy

2 Powerful Strategies for Starting Up and Transforming Dreams into Reality

by Ahmad Raza June 8, 2016 Follow @ThisIzSpartaJune 8, 2016 Start-Up is a word that makes me cringe. It brings back memories of long, sleepless nights, hoping that my investment of time and resources would pay off. Failure wasn’t in my dictionary; I had the burning desire to do something big, and I wasn’t going … Continue reading 2 Powerful Strategies for Starting Up and Transforming Dreams into Reality

Review improvement strategies for franchise and multi-location companies

WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Brian Patterson on June 7, 2016   Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of … Continue reading Review improvement strategies for franchise and multi-location companies

Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success

by Gary Thompson March 4, 2016 Follow @sociallyINMarch 4, 2016 After the largest ever opening for a rated R movie, it is undeniable that Deadpool has been a resounding success. To obtain huge returns from a character that is relatively unknown by the mainstream population, a creative marketing strategy is a necessity. Being a Fox … Continue reading Strategy Breakdown of the Social Campaign That Fueled Deadpool’s Success

How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs

by Maria Haggerty January 27, 2016January 27, 2016 Freight management may seem like a straightforward process of moving packages from point A to point B in theory, but in practice, it can be a highly involved operation that requires a great deal of business strategy on behalf of retailers. The procedure is a key interaction … Continue reading How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs

Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact

by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact