Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough…
In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads. Amy Gesenhues on September 5, 2019 This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more … Continue reading What’s the trick to Story Ads that work?
Mikel Bruce — August 14, 2019 Follow @TinyFrogTech — August 14, 2019 A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing. It draws the audience in through visual elements, turning your business into a relatable, familiar … Continue reading Incorporate Visual Storytelling into Your Website
Dori-Jo Bonner — July 29, 2019 — July 29, 2019 In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as old as time itself. For as long as there have been people, there have been stories. Good stories get passed down from generation to generation. … Continue reading The Value of Storytelling in Email Marketing
Bob Apollo — May 17, 2019 Follow @bobapollo — May 17, 2019 The best salespeople and the best content marketers are often great storytellers. They have the ability to craft compelling narratives that persuade their potential customers to want to buy. But can the same story architecture work at both the macro (market-wide vision) and … Continue reading Why You Need a Vision Story and a Value Story
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters
Daniela Warren — February 19, 2019 — February 19, 2019 Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation … Continue reading How to Tell Your Brand Story Using Web Design
The importance of storytelling has become universally accepted in today’s marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. Peter Minnium on August 10, 2018 “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred … Continue reading The science of storytelling
Liz Bardetti — February 22, 2018 — February 22, 2018 A 2017 survey unveiled that 85% of employees believe US organizations undervalue empathy, which is a 5% increase from 2016. Fewer than half of those employees rated their companies as empathetic. And research continues to show an increase in consumers’ interest in purchasing through ethically-minded … Continue reading Sharing Your CSR Story with Internal & External Stakeholders
