Jennifer WebsterJuly 25, 2015 A recent article, “4 Reasons Social Media Marketing May Not Be Working for Your Business,” by Mandy Edwards, observes that social media is can be a powerful marketing channel as long as you apply the right approach. If social media isn’t effective for your business, there may be some changes necessary. … Continue reading 4 Reasons Why Your Business May Not Be Using Social Media Effectively
Category Archives: Social Media Utilization
Joining Promotional Groups To Increase Your Social Media Interaction
Lori SoardJuly 25, 2015 A thriving social media life can help your blog stay at the forefront and establish you as an influencer. However, many social media pages languish under the weight of a busy schedule. They are updated infrequently and people know they can’t count on you for news for weeks on end. Fortunately, … Continue reading Joining Promotional Groups To Increase Your Social Media Interaction
Sharknado 3: A Biting Analysis of a Social Media Whirlwind
Richard SunleyJuly 24, 2015 If you like sharks and you like tornadoes (and who doesn’t really) then you’ll have been waiting with baited breath for the third installment of the fabled Sharknado series. Here at Talkwalker, we used our social media analytics to sink our teeth into the social media buzz surrounding the latest … Continue reading Sharknado 3: A Biting Analysis of a Social Media Whirlwind
Understanding Your Partners’ Social Media Capabilities
Olivier ChoronJuly 24, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities
7 Things to Remember When Marketing to Millennials
Seth ChatterleyJuly 23, 2015 What’s the best technique for marketing to millennials? When we need a question answered, many of us look to Professor Google. If you search “marketing to millennials,” you will be amazed at the number of hits you get. Everybody seems to have ideas about the topic, but there are no real … Continue reading 7 Things to Remember When Marketing to Millennials
5 Reasons You May Think “Work Sucks”
Jeff FerminJuly 22, 2015 Whether it was the case now or before, you (or your employees) probably had a job that was abysmal. The kind of job that sucks to wake up to and has you asking “why do I work here?” every single day. The last thing you want to do is be googling … Continue reading 5 Reasons You May Think “Work Sucks”
Change Agents: Know Thy Audience
Deidre PaknadJuly 22, 2015 The 5 Questions You Need to Ask to Win Hearts and Minds Faster Change agents and their ideas are the life force of organizations. Innovation of all kinds is essential for organizations to grow and thrive; in fact, organizations that can more easily respond to new facts and conditions have a … Continue reading Change Agents: Know Thy Audience
Do You Even Know What Your Social Media Goals Are?
Suzanne HoenigJuly 22, 2015 Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You already know it’s important to have goals “Having” goals takes a lot of work. I mean, sure, I’d like to be … Continue reading Do You Even Know What Your Social Media Goals Are?
The Top 10 Paid Social Media Hacks of All Time
Larry KimJuly 21, 2015 It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising … Continue reading The Top 10 Paid Social Media Hacks of All Time
How to Utilize Social Media to Improve Sales
Andrew GazdeckiJuly 19, 2015 A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around … Continue reading How to Utilize Social Media to Improve Sales
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