What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from. Chris Kerns on September 2, 2016 If you’re beginning to see fewer and fewer vacation photos in your social streams, you’re … Continue reading How social is revealing a new world for the travel industry
by William Comcowich Follow @CyberAlertSeptember 2, 2016 You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI? Without adequate measurement, it’s impossible to know. That’s a common … Continue reading How Social Media Measurement Can Help Save Influencer Marketing
by Brian Basilico Follow @bbasilicoSeptember 1, 2016 Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are … Continue reading How To Maximize New Social Media Tools For Your Audience!
by Aleh Barysevich Follow @LinkAssistantAugust 31, 2016 There are billions of people on social media, and it often seems impossible to reach the right ones. But only after finding your target audience online and making sure they see what you have to offer, you know that your SMM efforts aren’t in vain. Start with a … Continue reading 3 Strategies to Research and Locate Your Audience Using Social Media
by Zac Johnson Follow @zacjohnsonAugust 30, 2016 In the world of the internet and social media, the one constant is that things never stay the same. The same holds true for the social networks we use, when we post content and how content is seen on different platforms and devices. To make sure your audience … Continue reading Social Media Size Cheat Sheet 2016 [Infographic]
by Patrick McFadden Follow @patmmarketingAugust 30, 2016 I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking is prevalent any business or marketing activity … Continue reading How to Turn Social Media Participation into Sales
by Ronn Torossian Follow @RTorossian5wprAugust 29, 2016 When it comes to social media, there’s more to branding than just posting status updates and responding to mentions and comments. Brands should also engage in social media monitoring and social media listening. In fact, doing one provides data for the other. They may sound the same, but … Continue reading Four Benefits of Social Media Listening
by Roee Ganot Follow @RoeeGanotAugust 29, 2016 Adding images to your social media posts is a great way to get more user engagement. Across social media channels, posts that have images get more attention than posts without them, even on text-heavy channels like Twitter. On photo-centric sites like Instagram, sharing images that are high-quality and … Continue reading 2016 Social Media Image Sizes
by Benjamin Shepardson Follow @nostop_contentAugust 29, 2016 What business doesn’t want to connect with its audience in the most effective way possible? Both Snapchat and Periscope are popular apps that are now commonly used by companies to interact with their customers. You might think one social media app is just like another, but there are … Continue reading Snapchat vs Periscope – Which Is Better For Your Business?
by Louis Foong Follow @thealeagroupAugust 24, 2016 Powerful social media marketing techniques It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. A multi-channel approach is always best. This infographic from myclever Agency takes the guesswork out of creating content … Continue reading How to Create the Perfect Social Media Posts – Part 1
