Margaret JacobyOctober 16, 2015 Charles Dickens must have been thinking of social media when he so eloquently said, “It was the best of times, it was the worst of times.” Without a doubt, social media levels the playing field for all businesses—large and small. It amplifies the “best of times” (and tools) for business growth … Continue reading Connect Your Way To Business Growth Through Social Media
Dave BrockOctober 12, 2015 Every day, I get dozens of connection requests through all sorts of channels. Early on, as I was building my networks, I didn’t scrutinize the requests very closely. If someone seemed nominally interesting, I was glad to connect. Over time, I’ve become much more careful, primarily because accepting many requests opens … Continue reading Social Networking Annoyances
Torri MylerOctober 9, 2015 It’s safe to say that social media changed the face of digital marketing. Before the arrival of platforms like Facebook or Twitter, brands couldn’t imagine being able to build such close relationships with their audiences or have real-time conversations with customers all over the world. The key to leveraging your presence … Continue reading A Guide To Social Listening For Improving Your Marketing Strategy
By Jonny Ross September 22nd, 2015 Let’s go through 10 apps and services that not only improve your social media posts, but improve your whole social media campaign, from content creation, to implementation to tracking. 1. IFTTT (If This Then That) If This Then That is an app that does exactly what it says on the … Continue reading 10 Apps To Boost Your Social Media Performance
Pam McBrideSeptember 5, 2015 If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to … Continue reading 8 Top Social Media Experts Weigh in on Real-Time Marketing
Tom HustonAugust 28, 2015 If you don’t already know, working as a customer service representative in an enterprise contact center can be one of the most daunting jobs in the world, and there are certain things that even the most even-tempered agents sometimes wish they could say to a disgruntled customer. Perhaps sensing those hidden … Continue reading Rise of the Social Media Customer Service Trolls
Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile
Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
