Dan Purvis — September 4, 2017 Follow @DanPurvis — September 4, 2017 We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new … Continue reading What Criteria Matter Most When Choosing Social Media Marketing Tools?
Category Archives: Social Media Marketing
Social Media Marketing Tactics To Try Right Now
Lisa Saldino — August 31, 2017 — August 31, 2017 Designing A Successful Content Marketing Strategy Content marketing is a marketing approach geared towards creating and distributing valuable content designed to attract a defined audience. There are two parts to content marketing: create and promote. Act as a resource for your audience and focus on … Continue reading Social Media Marketing Tactics To Try Right Now
The Future of Social Media Marketing
Liz Papagni — August 15, 2017 Follow @mrktgworx — August 15, 2017 If you’re still using the old faithful social media platforms—Facebook, Twitter, and LinkedIn—don’t worry. These networks aren’t going anywhere. If, however, you’ve noticed a downtrend in the number of engagements you’re receiving, it may be because you haven’t kept up with the many … Continue reading The Future of Social Media Marketing
17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
Ivan Ivanov — August 14, 2017 — August 14, 2017 Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher. But simply … Continue reading 17 Questions Social Media Marketers Should Ask Themselves Before Posting On Instagram
The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
By Jordan Kasteler August 10th, 2017 “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach
5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
Ivan Ivanov — August 2, 2017 — August 2, 2017 There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is … Continue reading 5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
How to use the power of social media to better market your online store
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand. Steve Olenski on July 31, 2017 When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build … Continue reading How to use the power of social media to better market your online store
How Taco Bell is Winning at Social Media Marketing
Steven Tulman — July 25, 2017 Follow @StevenTulman — July 25, 2017 Taco Bell Social Media Marketing Taco Bell serves more than 2 billion customers each year at 7,000 restaurants across the globe. However, the fast food chain has become known for more than their appetizing selection of tacos, burritos, and quesadillas, they’re continuing to … Continue reading How Taco Bell is Winning at Social Media Marketing
6 Things Business Owners Need to Understand About Social Media Marketing
Laura Donovan — July 11, 2017 Follow @thewordpro — July 11, 2017 Snufkin / Pixabay Social Media has become such an important part of our everyday lives. People of all ages across the globe use Social Media. It has become a major source of news, local information, business information, consumer research, as well as a … Continue reading 6 Things Business Owners Need to Understand About Social Media Marketing
The 4 Basic Types of Social Media Marketers: Which One Are You?
Brian Sutter — July 6, 2017 Follow @SmallBizBrian — July 6, 2017 A quick look at the four basic types of social media marketers and how they differ in strategy, experience and outreach. Which one are you? The social media world is filled with plenty of different personality types. If you’ve been in the business … Continue reading The 4 Basic Types of Social Media Marketers: Which One Are You?
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