Category Archives: Social Media Engagement

Is There A Reliable Standard To Measure Social Media Engagement?

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?

5 Benefits of Social Media to the Recruitment System

Stacy Lee April 13, 2021 There are billions of people on social media right now. As recruiters, you should take advantage of this opportunity and implement sound strategies to improve your entire recruitment system. Social Media Statistics 2021 Before anything else, let’s take a look at social media statistics and the approximate number of users … Continue reading 5 Benefits of Social Media to the Recruitment System

4 Reasons to Make Social Media Part of Your Digital Marketing

Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing

The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?

Why Are Social Media Sites Blue? How Color Psychology Drives Engagement

Baylor Cherry October 9, 2020 Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms). From surfing the waves to surfing the internet, blue is everywhere. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize … Continue reading Why Are Social Media Sites Blue? How Color Psychology Drives Engagement