Doug Sears Jr.June 9, 2015 The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity … Continue reading 5 Great Celebrity Social Media Campaigns
Miriam HaraMay 29, 2015 Earned media isn’t new. It’s been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have … Continue reading Earned Media: What It Takes to Earn It
Kate MillerMay 27, 2015 Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with a minimal investment of time, money and effort. But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in … Continue reading 10 Ways To Build Your Credibility On Social Media
Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About
Jeff SorianoMay 22, 2015 There are two equally important aspects to social media success: Creating great content and reaching your audience so they can consume it. Marketers and publishers are only able to truly control one of these items: content. The other, reaching your audience, is more difficult because of all of the possible variables … Continue reading Timing Is The Key To Social Media Success
Amanda GrinavichApril 26, 2015 As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional … Continue reading Keeping It Professionally Real on Social Media
Tony AdragnaApril 8, 2015 Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote. Regardless of who it was, do you remember standing in line … Continue reading The Best Tips For Connecting With Industry Influencers On Social Media
Laura DonovanApril 7, 2015 Landing a new client is the best feeling, the excitement about building a new Campaign and creating a new Strategy is awesome. When you get hundreds of views/shares/comment/likes it makes you feel like you are the Queen of Social Media and you can do anything. When you see a competitor steal … Continue reading 10 Things Orphan Black Can Tell Us About Being A Social Media Manager
Cherry KwanMarch 3, 2015 I love food, I love to cook, and I really enjoy managing social media accounts. Whenever I look at social media, I can’t help but think about food, which led me to realize that social media is just like cooking! Surprisingly, there are many similarities between the two that most people … Continue reading Social Media is Like Cooking
Joel ArndtFebruary 9, 2015 The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances … Continue reading Realistically Profiting With Social Media [Case Study]
