David HaberJanuary 30, 2015 We talk to a lot of business owners who want to borrow money, but are overwhelmed by or are unsure of the variety of lending options. In our previous post of this two-part series, we provided a simple three-step framework for thinking through whether borrowing money is the right tool for … Continue reading A Step-by-Step Guide to Financing Options for Your Small Business
Tracy VidesJanuary 30, 2015 I can barely imagine life without RunKeeper, Flipboard and Evernote (not necessarily in that order!). Just makes me wonder about those dingy, dark, pre-smartphone days… How did we ever manage? Whether it’s just to say “Yo” (literally) to a buddy or tweak your elevator pitch, there’s one for every need that … Continue reading 5 Awesome Tools Small Businesses Shouldn’t Miss Out On
Debra EllisJanuary 29, 2015 “The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are … Continue reading How to Win the Small Business Social Media Time Challenge
Katey FerenziJanuary 28, 2015 There are many things to consider when discussing the market potential for your product or service including the ability for the product, and thus the business, to produce profit and ultimately scale. There are formal research tools out there that are designed to get at the issue of viability, with familiar … Continue reading Small Business Boot Camp: 9 Essential Tips to Evaluate Product Market Viability
Alex PriceJanuary 27, 2015 There are 23 million small businesses in the U.S.; these same small businesses have increased their budgets and are looking to spend more money this year. Why? Because they expect 2015 to be a good year — a year with both increased profits and revenue growth. How do we know that? … Continue reading Where Do Small Businesses Spend Their Money? [Infographic]
Megan TotkaJanuary 25, 2015 Online video content is nothing new. User-generated videos featuring sassy cats and the next big pop star have been part of Internet culture since YouTube burst on the scene on Valentine’s Day, 2005. The amount of video that people are consuming, however, is in the midst of a growth explosion, thanks … Continue reading How to Become Video Savvy in 2015
Linda DessauJanuary 24, 2015 Blogging is a doubly effective marketing tool that can attract prospective customers to your website and impress them when they arrive. That means they’re more likely to return, and to think of you when they need your services. Here are three truths to remember about marketing a small business with a … Continue reading Three Blogging Truths About Marketing A Small Business
Darnelle O’BrienJanuary 24, 2015 For small business, having a well-defined target market is important. No one can afford to target “everyone” especially not small businesses. But even more importantly, small businesses can take on the big guys (and win) by targeting niche markets. The biggest concern that clients have when this conversation happens, is the … Continue reading Understanding The WHO In Small Business Marketing
Graham JonesJanuary 23, 2015 What are the most important things to small businesses in terms of marketing? The answer is revealed in a study of more than 700 small and medium sized businesses in America and Europe. The most important things are “word of mouth” and “telephone calls”. So guess what those small business owners … Continue reading Small Businesses Confused by Online Marketing
Naomi GoldbergJanuary 23, 2015 Using social media to grow your business doesn’t mean just opening a corporate Facebook page. Follow our 10 commandments below to master social media for small businesses in 2015 1. Thou shalt not join every social channel Nobody has the time or the energy to be on every social channel, so … Continue reading The 10 Social Commandments for Small Businesses
