Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers
Dave Kosmayer July 10, 2021 If you are reading this, you probably have a small business. You also probably recall the hard work and long hours that happened to get you where you are now. You’re now at the point of profit and success and you’re ready to start building your team, so give yourself … Continue reading Build Your Small Business Dream Team
Devin Partida July 7, 2021 It’s quite possible there will be significant incoming changes in the way customers and businesses participate in the banking ecosystem. With the emergence of artificial intelligence (AI) in financial technology (FinTech), businesses can improve their financial management systems. Technological advancements make banking and completing financial transactions simpler, allowing business owners … Continue reading How Open Banking Can Benefit Small Businesses
John Rampton July 6, 2021 Businesses large and small all want to make more and save more. However, saving money is much easier said than done, especially for new companies. There are great habits and tips to help any business save money. In this article, we’ll go over 10 interactive money-saving tips for small business … Continue reading 10 Interactive Money-Saving Tips for Small Business Owners
John Rampton June 26, 2021 Business is all about money. As a business owner, you want to make as much as you can and be frugal where you have to be. Budgeting is a vital aspect for any business, but especially important for small business owners. In this article, we’ll go over 50 budgeting tips … Continue reading 50 Budgeting Tips for Small Business Owners
Rachel Smith June 11, 2021 As a small business owner, you wear many hats, particularly if you’re doing it all by yourself or only with a small team. This is why you’ll need all the help you can get with these 7 amazing tools for small business owners. Canva One of my personal favourites and … Continue reading 7 Amazing Tools for Small Business Owners
Bonnie Harris May 3, 2021 Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the country, they account for 48% of the country’s total workforce. With this being the case, in 2021, one of the biggest concerns regarding the success of most small businesses is … Continue reading 3 Ways Small Business Can Adapt Visual Search Practices
Deborah Sweeney May 3, 2021 One of the biggest assets a small business currently possesses is its website. Websites have proven to be vital to keeping small businesses up and running amid the COVID-19 pandemic. Customers can find your business through search engines, learn more about the steps that businesses are taking to ensure their … Continue reading 5 Benefits of a Small Business Website
Rachel Smith April 23, 2021 When running a business on your own, you tend to wear many hats. From CEO to Head of Marketing, Product Development Manager, Salesperson and so many more. That’s why it’s important to spot when is the right time to take the plunge and hire help. We’re going to be looking … Continue reading How to Know When You Should Hire Help For Your Small Business
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
