Mobile, direct answers & site speed factors gain greater weight. Danny Sullivan on June 13, 2017 Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors … Continue reading The Periodic Table of SEO Success Factors: 2017 edition now released
Justin Wilson — June 8, 2017 Follow @Jus_Wilson— June 8, 2017 knerri61 / Pixabay Often in life, doing something is better than doing nothing at all – even small steps are a contribution to a journey. But this assumes that the small steps are in the right direction.In the world of Search Engine Optimisation … Continue reading 10 SEO Practices to Stop
Steve Masters — June 9, 2017 Follow @masterstips— June 9, 2017 dimitrisvetsikas1969 / Pixabay Search engine optimization becomes more difficult to define every year. As SEO crosses borders with content marketing, web development and various other parts of your marketing strategy, it’s hard to draw the lines between them at times. So we thought it … Continue reading The 5 Pillars of a Successful SEO Campaign
Justin Herring — June 8, 2017 Follow @justincherring— June 8, 2017 If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell … Continue reading Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017 Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. Casie Gillette on June 7, 2017 As search marketers, we face many challenges as part of our job. We’re … Continue reading Beyond SEO: Managing the management
Ben Jayston — June 2, 2017 — June 2, 2017 typographyimages / Pixabay There’s no denying SEO has a history tarnished by bad habits. It seems like a lifetime since Google unleashed its first Panda update in 2011 – after all, six years is a long time in this industry – but how much have … Continue reading 5 Bad SEO Habits That Kill Your Search Ranking
Jennifer Gwinnutt — May 26, 2017 Follow @Jenniferrgwin94— May 26, 2017 When iWeb visited IRX 2017 last month, we picked up on a wealth of exciting and upcoming trends that are predicted to emerge from the world of eCommerce in the immediate future. One speech that really stood out for us was from Nick Wilsdon, … Continue reading What Are Featured Snippets And How Do They Affect SEO?
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017 Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Jim Yu on May 18, 2017 Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm … Continue reading 5 massive SEO and content shifts you need to master right now
