by Laurie Sullivan, Staff Writer @lauriesullivan, November 15, 2016 Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year, compared with a year ago, working with Google AdWords, Google Analytics and data. “We made a few attempts with Google AdWords early … Continue reading LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
Personal Branding Blog — November 11, 2016 — November 11, 2016 Search engine algorithms have changed quite a bit over just the last few years, and many brands may have seen a change in their website visibility as a result. Social signals are a growing influence, which is mainly dictated by conversations on tweets and … Continue reading The Affect of Social Media Conversations on Search Engine Ranking
Al Gomez — November 4, 2016 — November 4, 2016 Change is the only thing that’s constant in this world. What we know today, could be deemed obsolete tomorrow. For instance: it’s funny that some of the greatest minds in history once believed the earth was flat – but they did. Today, we’re still continuously … Continue reading Boost Your Google Ranking by Breathing New Life to Old Web Pages
Adam White — November 1, 2016 Follow @realAdamWhite— November 1, 2016 It’s amazing how SEO has come full circle. Back in the olden days of SEO, if you just had a good meta title, description and keywords you could rank in the search engines. Then the search engines got wise and started looking at the … Continue reading This Is Why Your SEO Rankings Won’t Increase
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR. Larry Kim on October 6, 2016 Do you care about your organic click-through rate (CTR)? You should. Why? For one thing, pages that have a … Continue reading Infographic: 11 amazing hacks that will boost your organic click-through rates
by Sue Reynolds Follow @suereynoldsOctober 7, 2016 “The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body … Continue reading The Value of SEO: How to Improve Rankings on Existing Content
by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something. Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help. Jim Yu on September 8, 2016 From algorithmic changes to evolving consumer behavior, the SEO market is synonymous with change. Each year, marketers must revise their strategies as they keep up with the latest developments in … Continue reading SEO Six Sigma: 5 ways to scale your enterprise operation
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter. Joy Hawkins on September 7, 2016 It seems very apparent that Google has a filter for local that weeds through all the listings that should appear … Continue reading Is Google filtering your business in the local search results?
by Laurie Sullivan, Staff Writer @lauriesullivan, August 8, 2016 Harry Potter took a long absence but returns in J.K. Rowling’s “Harry Potter and the Cursed Child” — which isn’t a novel, but rather a rehearsal script for the play that just opened in the Palace Theatre in London. The Cursed Child is billed as the eighth and … Continue reading Harry Potter Magically Drives Search Traffic
