Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo
Category Archives: Salesforce
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don’t need having to know how to navigate the software to get the information they need. Constantine von Hoffman on September 12, 2023 Salesforce unveiled Einstein Copilot, its newest AI integration, at the Dreamforce conference in San Francisco today. It allows users to ask questions in … Continue reading Salesforce unveils Einstein Copilot, a chatbot for all its apps
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements. Kim Davis on September 7, 2023 Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot … Continue reading Salesforce announces new AI and automation capabilities for Slack
Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT by Laurie Sullivan @lauriesullivan, August 2, 2023 To give brands the ability to connect customer experiences, Dentsu is using technology on a more human level. On Wednesday the holding company announced that businesses can now integrate Merkle GenCX, a generative artificial intelligence (GAI) solution, with Salesforce Einstein … Continue reading Dentsu’s Merkle GenCX Integrates With Salesforce Einstein GPT
Salesforce Offers New Generative AI Capabilities
Salesforce Offers New Generative AI Capabilities by Ray Schultz , July 19, 2023 Salesforce has made its Service GPT, Sales GPT and the Einstein GPT Trust Layer generally available. The new features, which take a open ecosystem approach, are designed to help organizations “tap into the productivity and efficiency benefits of AI while ensuring that … Continue reading Salesforce Offers New Generative AI Capabilities
Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. Constantine von Hoffman on July 12, 2023 Salesforce is increasing its prices by an average of 9% next month, the company announced (July 30, 2023). This is the company’s first price hike in seven years. What … Continue reading Salesforce raising prices next month
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GPT across all its clouds as well as Slack and Tableau. “We are on the precipice of an AI revolution.” Kim Davis on June 8, 2023 “AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. What this … Continue reading Salesforce: AI is the new UI
Salesforce summer 2023 release: The business executive’s guide
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot. Joe Anzalone on June 2, 2023 Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a … Continue reading Salesforce summer 2023 release: The business executive’s guide
Affinity Launches Dealmaking Tool On Salesforce AppExchange
Affinity Launches Dealmaking Tool On Salesforce AppExchange by Ray Schultz , April 11, 2023 B2B dealmakers have a new tool for managing and closing deals: Affinity has launched Affinity for Salesforce on Salesforce AppExchange. The goal is to provide teams with “access to automatically generated relationship insights in the tools they use every day — … Continue reading Affinity Launches Dealmaking Tool On Salesforce AppExchange
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