Hassan Ud-deenMarch 25, 2015 Boosting your conversions is a killer way to supercharge your profits and sales. You can literally make a simple tweak on one day, and be swept away by a powerful wave of change on the next. When it comes to conversions, you can focus on… powering up your offer, your design … Continue reading 4 Simple Copywriting Hacks To Quickly Boost Conversions
Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online. Tim Ash on March 20, 2015 Much has been written — and perfected — about e-commerce conversion optimization. But the tried and true methods that work for retailers of normal, everyday commodities don’t always apply to … Continue reading How To Increase Conversions On Big Ticket Items
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service. Martin Beck on March 10, 2015 Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any … Continue reading How 3 Businesses Use Pinterest To Learn What Their Customers Covet
Joao RomaoMarch 10, 2015 In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration through relevant content. This followed the previous week’s post covering how to increase awareness for your online store. Once you’re generating interesting content, bringing people to … Continue reading How to Increase Conversion Through Better UX
Sabrina JessMarch 9, 2015 We both know you’re great. Whatever you’re selling is great. You believe in the product and the value it adds to the lives of other people. Your marketing is on point. Your network is growing. And now you just sell to the right people. Right? Not quite. In an age where … Continue reading Use Customer Testimonials To Drive Sales
Henley WingMarch 7, 2015 We’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. … Continue reading 15 Lessons On Creating Compelling Webinars That Convert
Jesse MaidaMarch 6, 2015 Websites have many purposes. Among the most important is driving conversions. Conversions can mean taking any number of actions, including: · Downloading free PDFs and other sales materials · Making a phone call to the organization · Opting into an email listserv · Clicking further into the site, such as to … Continue reading Is Your Website Designed For Conversion?
Bonnie HarrisFebruary 28, 2015 Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie in terms of really diving into the practice. I thought it would be fitting … Continue reading The IMC Report Card
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
Megan MarrsFebruary 27, 2015 What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to … Continue reading 17 Best Practices for Crafting Crazy-Effective Call-To-Action Buttons
