Michal Wagner — August 11, 2017 — August 11, 2017 Raising money for you SaaS product is a minefield. Regardless of whether you are crowdsourcing, at the seed stage or beyond, it is imperative that you have a defined strategy for your product. Who is your target audience? What is your USP? Why should they … Continue reading 5 Things to Consider When Trying to Raise Money For Your SaaS Product
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. Janet Driscoll Miller on August 4, 2017 As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing … Continue reading Top 6 tips for SEO for SaaS
Andy Beohar — July 18, 2017 Follow @sevenatomsbuzz — July 18, 2017 While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its … Continue reading Why Your SaaS Marketing Needs to Include Paid Ads on Quora
Tracey Wallace — June 22, 2017 Follow @tracewall — June 22, 2017 Enterprise brands earning more than $ 50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changing. No one wants to be held to a 12-month launch timeline costing half … Continue reading Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak
Jessica Mehring — May 25, 2017 Follow @horizonpeak— May 25, 2017 Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it … Continue reading How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers
Andrew Tate — March 15, 2017 — March 15, 2017 There’s a lot to pay attention to when measuring the growth trajectory of your SaaS business. Are you increasing LTV while keeping CAC down? Is your customer acquisition rate greater than your customer churn rate? Do you distinguish between monthly recurring revenue and committed monthly … Continue reading The Metrics Needed to Run Your SaaS Business
Scott Baker — March 8, 2017 — March 8, 2017 There’s no doubt that Customer Support is a noble profession. The entire goal of SaaS Customer Support is helping people be successful, teaching them new skills, and solving their problems. When confused customers reach out with problems they can’t figure out, it feels great to … Continue reading 5 Face-On-Keyboard Moments All SaaS Customer Support Agents Can Relate To
Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
