Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Category Archives: Retail Industry
Here’s how brand marketers can use immersive technology to build an effective retail experience
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience
How to Use Social Influencer Marketing for Your Retail Business
Brian Mechem — April 26, 2019 — April 26, 2019 Customer preferences have undergone a drastic change in the past decade or so. With the advent of digital media, a massive number of people go to online stores to make purchases. From groceries to clothing, books to accessories, it’s much more convenient for customers to … Continue reading How to Use Social Influencer Marketing for Your Retail Business
Major Retailers, Restaurants Are Not Ready For Voice Search
Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Are Not Ready For Voice Search
The Future of Retail in an Online World
Rotem Gal — February 20, 2019 Follow @gal_rotem — February 20, 2019 E-commerce has reached a point that it seems to threaten traditional brick-and-mortar stores into extinction. The rise of the “online marketplace” has made physical stores irrelevant to those who crave the instant gratification of an always- available store that delivers your purchases at … Continue reading The Future of Retail in an Online World
How Millennial Online Shopping is Changing the Retail Industry [Infographic]
Stacey Rudolph — February 12, 2019 — February 12, 2019 There is no denying the fact that Millennial online shopping habits have continued to have a major impact on the US economy and the globe in general. According to InvespCro, millennial shopping in the United States is expected to account for about 30% of total … Continue reading How Millennial Online Shopping is Changing the Retail Industry [Infographic]
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