Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization by Laurie Sullivan @lauriesullivan, March 22, 2023 Insights from real purchases, returns, and customer journeys across digital and physical channels reveals common attributes of successful retailers and opportunities for others to improve customer value and modernize operations, according to research released this week from Google, … Continue reading Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Category Archives: Retail Industry
Magnolia Bakery is entering grocery stores for the first time. And it’s coming to Amazon, too
By Michael Grothaus March 22, 2023 Many of us got our first exposure to Magnolia Bakery when Carrie Bradshaw bit into one of its cupcakes on the iconic show Sex and the City. Since then, the bakery—first opened in 1996—has become an icon in itself, and an institution in New York City’s West Village. … Continue reading Magnolia Bakery is entering grocery stores for the first time. And it’s coming to Amazon, too
Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Criteo Digs Deeper Into Retail Through Partnership, Acquisition by Laurie Sullivan @lauriesullivan, March 14, 2023 The commerce media company Criteo on Tuesday announced a three-year retail media advertising agreement to become the exclusive partner for brands advertising across ASOS, a global online fashion destination. Criteo’s retail media technologies will integrate with ASOS Sponsored Ads and … Continue reading Criteo Digs Deeper Into Retail Through Partnership, Acquisition
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks
From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
By Sam Becker December 23, 2022 Who can forget the doldrums of the pandemic in 2020, when Charmin was the hottest commodity around? Over the past couple of years, stores have managed to restock shelves and most supply chains have ironed themselves out (to a degree). But even throughout 2022, shortages of various goods … Continue reading From baby formula to Tylenol, 2022 was the year in shortages, but what’s in store for 2023?
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
How To Stop Wasting Your Money In Retail Media
How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media
Record Spending, Record Misery: Can Retail Rescue Blue Americans?
health Record Spending, Record Misery: Can Retail Rescue Blue Americans? by Sarah Mahoney @mahoney_sarah, December 27, 2022 Companies like Talkspace have made it easier to find help for depression and anxiety. While the final counting on this year’s holiday spending isn’t quite finished, it may set records or at least come close. Yet another set … Continue reading Record Spending, Record Misery: Can Retail Rescue Blue Americans?
How AI is Reshaping the Retail Marketing Landscape
How AI Is Reshaping the Retail Marketing Landscape Mandy Schmitz / 23 Oct 2022 It is no secret that AI has revolutionized the retail industry. Since its inception, it has transformed almost every sector of this industry. AI is undergoing improvements every day, increasing the chances of growth for every business utilizing AI. A … Continue reading How AI is Reshaping the Retail Marketing Landscape
Retail Needs To Follow Through With Website Promises Before It’s Too Late
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
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