Elisabeth O’Donnell — August 22, 2019 — August 22, 2019 rawpixel / Pixabay After being at work for 8+ hours, schlepping to a different office building, settling in with a pad and paper, and talking about more work stuff is probably not super appealing. Don’t get me wrong – I love my job! But, we … Continue reading Why Make Time For Professional Workshops?
Choncé Maddox — July 9, 2019 — July 9, 2019 One of the biggest downsides of freelancing is having to pitch constantly and scramble to find work. Sure freelancing has it’s on and off seasons depending on which service you offer. Still, you don’t have to start from scratch each month when it comes to … Continue reading How Freelancers Can Bill For More Monthly Retainer Payments
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Lee Frederiksen — June 26, 2019 Follow @hingemarketing — June 26, 2019 Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service … Continue reading Value-Based Pricing for Professional Services
Taylor Gordon — April 26, 2019 — April 26, 2019 Increasing your freelancing or consulting rates is the key to generating more income. In a service-based business, there are only so many hours in a day that we can work. Eventually, you hit a point where there’s a limit to your income unless you’re interested … Continue reading 3 Mindsets You Need to Adopt to Successfully Increase Your Rates
Deborah Sweeney — April 17, 2019 Follow @MyCorporation — April 17, 2019 What does the self-employed economy look like as its members begin to embrace small business ownership? Cloud accounting software company FreshBooks recently released the 3rd Annual American Self-Employment Report. The report’s research picks up where previous studies left off, as it analyzes data … Continue reading What Self-Employed Professionals Should Know About Running Their First Business
Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill
Justice Mitchell — October 17, 2018 Follow @justicemitchell — October 17, 2018 Recently I was asked: What are some of the common mistakes that you see people who seek a career in any of these fields make as they pursue that career? Some of the common mistakes that I’ve seen in my career are usually … Continue reading The Care & Feeding of Creative Professionals – Part 1
Kent Campbell — August 2, 2018 Follow @reputationx — August 2, 2018 Reputation management services are usually purchased by businesses — businesses with money to spend and Yelp ratings to repair. Although there are some exciting dustups in the world of corporate reputation management, when it comes to individual reputation things can get… personal. Here’s … Continue reading Personal Reputation Management: Why and How
Lee Frederiksen — April 5, 2018 Follow @hingemarketing— April 5, 2018 Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article, we will try to make it a bit easier. We’ll start by defining exactly what a competitive strategy is and explore the different types … Continue reading Competitive Strategy for Professional Services
