Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Christopher Moore — July 19, 2017 Follow @cjmoore — July 19, 2017 Every business constantly seeks a competitive advantage, that one thing that makes customers choose them over others. Regardless of size, sector or budget, to remain in business, there has to be a unique something that they do ‘better’ than the everyone else. Some … Continue reading New Product Development: Accelerate Speed to Market
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate. Ben Jacobson on July 3, 2017 There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you … Continue reading How to inject urgency into your product pages
Christopher Moore — June 14, 2017 Follow @cjmoore— June 14, 2017 What You Need to Know about Harmonized System Code? When it comes to your ecommerce business there is going to be a time when you consider whether or not you want to sell and ship your products to an international market. Once you are … Continue reading Cracking The Harmonized System Code: Product Classification for International Shipping
Christopher Moore — May 24, 2017 Follow @cjmoore— May 24, 2017 As long as you have good products, people will buy them, and then they will also become repeat customers of yours, right? Well, as it turns out, product packaging matters a lot more than you might be inclined to believe. This is particularly true … Continue reading Products Packaging Optimization and Branding
Brenda Caine — May 22, 2017 — May 22, 2017 What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP, Innovation and Product Management, and Ross Graber, … Continue reading From Product-Centric to Audience-Centric: The Transformative Six-Pack
Heather R. Morgan — May 17, 2017 Follow @HeatherReyhan— May 17, 2017 There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works. Cold emails are not the … Continue reading How to Make 5 Boring Product Descriptions Sound Irresistible
Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products. Ben Jacobson on May 1, 2017 Software as a service, or SaaS, has been experiencing quite a boom over the past few years, and it doesn’t appear to be slowing down anytime soon. Statista reports … Continue reading 10 experts advise how to powerfully pair growth marketing with SaaS product development
Augustus Franklin — April 17, 2017 Follow @augfrank— April 17, 2017 Every marketplace has its gaps or customer pain points. Any new entrant to a market will have to scour the market for existing gaps and attempt to fill them with their business. As marketplaces evolve, so do the shape and size of these gaps. … Continue reading Putting Customer Pain Points at the Center of Your New Product
Greetje den Holder — April 14, 2017 Follow @GdenHolder— April 14, 2017 In my 2016 blog The Simple Why and How of Product Demonstration Videos, I showed that product demonstration videos enable better conversion opportunities. I also listed 5 reasons why videos should be an important part of your marketing mix and revealed how you … Continue reading The How and Why of Successful User Product Demonstrations
