Category Archives: PPC Metrics

Get More from PPC Advertising With Lifetime Value & Narwhals

by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals →

The Pay-Per-Click Metrics You Need To Be Aware Of

PPC Metrics

by Jason Schell June 13, 2016June 13, 2016 When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve … Continue reading The Pay-Per-Click Metrics You Need To Be Aware Of →