Study: Personalization Important To Young Retail Shoppers by Ray Schultz , April 17, 2019 Younger retail shoppers are driven more by personalization than older people, according to Consumer Shopping Habits—The Generation Gap, a study by BRP, sponsored by Manhattan Associates. They also are more attracted by a retailer’s technology. Of those ages 18-37, 65% want … Continue reading Study: Personalization Important To Young Retail Shoppers
Category Archives: Personalization
Getting Personal: How to Personalize Employee Recognition
Steven Handmaker — March 1, 2019 Follow @handmaker — March 1, 2019 Robert Half, a global staffing firm, recently reported that 12 percent of workers say they would quit their job because they don’t feel appreciated. These days organizations are looking for new ways to stand-out and even more ways to retain their current high … Continue reading Getting Personal: How to Personalize Employee Recognition
Planning for Personalization: Getting Your Strategy and Execution Right
Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
How marketers can produce content that keeps up with the pace of personalization
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here’s how you can ease the burden. Robin Kurzer on October 24, 2018 Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are … Continue reading How marketers can produce content that keeps up with the pace of personalization
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018 As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts
The Value Behind Personalizing Connection Requests
Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Can Personalization Get Beyond ‘Creepy’?
Can Personalization Get Beyond ‘Creepy’? by George Simpson , Featured Contributor, July 12, 2018 Another big agency just announced a new “audience targeting” platform that targets individuals across creative, media, CRM and other practice areas. The platform, “at its core, is personalized data combined from a number of sources…the [sum] of which enables agency teams … Continue reading Can Personalization Get Beyond ‘Creepy’?
How To Use Personalization Without Being A Creep
Carine Alexis — July 6, 2018 — July 6, 2018 Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. People … Continue reading How To Use Personalization Without Being A Creep
87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]
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