June 08, 2025 Why you need a personal brand in a crowded job market BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Back in 2023, social media management platform Buffer wrote a blog post about how it … Continue reading Why you need a personal brand in a crowded job market
Here’s how to pressure test your value proposition and craft messaging that converts. Eric Dates on May 1, 2025 Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition … Continue reading If your value prop sounds like everyone else’s, you’ve already lost
By Aliza Licht April 16, 2023 While the digital age gave those who opted in the means to amplify themselves, the hybrid and often virtual landscape we now work in proves that having a personal brand is no longer a choice; it’s a requirement. To succeed, we must have the means to convey … Continue reading You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
Wendy Marx October 12, 2021 Would you like to be taken more seriously in your career? Do you want to advance your career or pivot? Personal branding can help you with all of this by boosting your professional authority and influence. In this post, I will clarify what personal brand is, why you should care … Continue reading Personal Branding: How to Maximize Your Career Opportunities Now
What’s the right way to use LinkedIn? Chris Wood on September 7, 2021 In the latest Marketoonist, personal branding meets the digital age on LinkedIn. Fishburne’s take: Tom Peters ushered in the age of personal branding with a 1997 cover story in Fast Company titled “The Brand Called You.” This was a liberating shift in thinking … Continue reading Your personal brand: Marketoon of the Week
Isaac Mashman August 13, 2021 Credit to Kindel Media An old-world form of parenting was to teach the child to be seen and not heard. Although this philosophy is being phased out with new generations of parents and advancing technology, the effects and beliefs are still impacting the people of today. Young adults and Millenials … Continue reading Leveraging Your Uniqueness to Grow Your Personal Brand
Wendy Marx August 13, 2021 You’re over 50 and on the hunt for a job that fits your skills and level of experience. What can help distinguish you from other, perhaps younger, job candidates? For starters, I recommend developing a personal brand. Let’s look at how you can strategically use personal branding to get hired. … Continue reading On a Job Hunt? How to Leverage Personal Branding to Get Hired
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Wendy Marx April 1, 2021 The world can be a scary place — especially when it comes to getting hired after age 50. It can even feel like you’re swimming against the current at times. But doing your personal branding on LinkedIn can be like using a motorboat to push through that current. Granted, … Continue reading Personal Branding on LinkedIn: 14 Strategies That Will Help
Gerry Moran January 11, 2021 “Mirror, mirror on the wall, do I have the most impressive social media branding of all?” Does this reflective question fit your current social branding goals? It’s the beginning of the year. So, it’s time to look into your virtual mirror and recognize what’s working and what may not be! … Continue reading 10 Tips to Fix Your Personal Branding on Social Media in 2021
