By Grant Draper May 15th, 2017 Asides from “just writing stuff”, I manage content for a construction merchant. Bricks, plaster, and copper pipe; all pretty boring. Chrome copper pipe is definitely the most exciting. Link building with content can be a struggle (a blog post for another day). So, I feel your pain. But, there … Continue reading Supplier Outreach – Links For Boring Industries
Karen Repoli — April 15, 2017 Follow @karenrepoli— April 15, 2017 As an entrepreneur or small business owner, you may feel like there aren’t enough hours in a day to finish everything you need to do. Many of us wear a lot of different hats and it’s easy to get one askew or lose it … Continue reading Why You Should Outsource Your Blog Creation
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands. Laura Scott on April 5, 2017 Brands and agencies: a dynamic duo since the beginning of marketing time. We’ve all had good relationships, bad relationships and good relationships gone bad. What makes some … Continue reading Taking the brand/agency partnership to the next level
David Arnold — April 6, 2017 — April 6, 2017 We’re already several months into the new year, and the goals you’ve set for your team are starting to feel real. If you’re like most business owners, you’ve spent a lot of time focusing on how to improve strategies that worked the previous year. Maybe … Continue reading 4 Creative Agency New Business Strategies You Haven’t Tried—Yet
Ruth Stevens — April 5, 2017 Follow @RuthPStevens— April 5, 2017 Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely … Continue reading To Get the Best Prospecting Data, Use a Broker
Daniel Matthews — March 24, 2017 Follow @danielmatthews0— March 24, 2017 From the way some execs talk about consultants, they might as well be a four letter word. These bloodsucking scum prey on unsuspecting companies through the promise of improved processes and an unbiased perspective, marketing themselves as some sort of cure-all for the common … Continue reading Should You Hire a Consultant? The Answer Is Not as Simple as You Think
Alice Chen — March 23, 2017 — March 23, 2017 If you’ve decided to integrate payments into your software, the next step is to find a payment integration partner. Finding the one that best aligns with your business is important because their technology and support will be representing your brand. This post outlines six questions … Continue reading 6 Questions to Ask a Payment Integration Partner
Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue. Chip Scully on March 13, 2017 “Hate” is a harsh word. And yet I’ve heard it used by several … Continue reading Why you shouldn’t have to hate your ESP
Logan Chierotti — March 9, 2017 Follow @LoganChierotti— March 9, 2017 Selling your company is never easy, anyone who says otherwise is full of it. I’ve sold 3 of my own companies and been involved in selling 100’s of franchises and other businesses. Selling a company is an extremely complicated and strenuous process. As a … Continue reading Use Professionals to Sell Your Business: Here’s Why
Felicity Fromholz — March 4, 2017 — March 4, 2017 Recently, I’ve gotten a lot of questions about sourcing – more specifically, how to source products when you’re in the beginning phases of starting a subscription box and don’t have the proverbial, “leg to stand on” when reaching out to potential partner brands. My solution … Continue reading Sourcing Basics: Creating a Media Kit
