Karl Sakas — August 29, 2017 Follow @KarlSakas — August 29, 2017 nrjfalcon1 / Pixabay This weekend, I discovered a bubble in the sidewall of one of my tires—a spot where the rubber bulged out, as if the tire were about a explode. Tire bubbles can come from a manufacturing defect or from damage to … Continue reading Don’t Ignore a Flat Tire… or Business Problems at Your Digital Agency
Richard Walton — July 20, 2017 Follow @AVirtual_UK — July 20, 2017 rawpixel / Pixabay Most entrepreneurs start a business because they’re passionate about their idea and want to see it grow and expand as quickly as possible. However, it’s hard to progress when you’re overwhelmed with time consuming tasks like recruitment, accounting, human resources, … Continue reading 5 Areas Entrepreneurs and Start-Ups Should Outsource
Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies
William Comcowich — June 29, 2017 Follow @GleanTeam — June 29, 2017 terimakasih0 / Pixabay The widespread popularity of social media has caused social media listening to become a must-have service for large and mid-sized companies. Public relations professionals use media monitoring to handle crises, manage corporate reputation, and evaluate the impact of their PR … Continue reading 11 Questions to Ask Media Monitoring & Measurement Vendors
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips. Scott Vaughan on June 26, 2017 We’re fresh off what has been dubbed as “martech events season.” Ten industry and vendor platform conferences all jammed into … Continue reading What makes for a valued martech provider?
John Rabito — June 12, 2017 — June 12, 2017 The market has come a long way from the days when businesses could get by with just a dedicated IT generalist or network administrator. Advances in enterprise technology upped the ante. Regardless of size or industry vertical, companies in the current market thrive by hiring … Continue reading 4 Examples of When Hiring IT Consultants Is Better for Business
Brooke B. Sellas — June 9, 2017 Follow @madSMscientist— June 9, 2017 Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when … Continue reading How To Interview (And Hire!) A Social Media Agency
Nick Latreille — May 25, 2017 — May 25, 2017 It’s no secret that automated website builders like Wix or Weebly are a dime-a-dozen, and it seems like everyone has a cousin or a friend who knows HTML. In the initial onboarding process, a lot of customers ask us why they should bother redesigning an … Continue reading Why Entrusting Your Website to an Agency Will Grow Your Business
John Lincoln — May 23, 2017 Follow @johnelincoln— May 23, 2017 If you’re at the point where you’re ready to hire a digital marketing agency, then it’s time to start the interview process. During that process, you’ll talk to people from competing agencies. It’s important that you ask those sales reps the right questions. Otherwise, … Continue reading Hiring a Digital Marketing Agency? Stop and Ask These 9 Questions First
