A successful inbound marketing campaign can flood your website with leads, but many people don’t take advantage of their leads correctly and let potential sales and revenue slip through their fingers. A lot of the times this is due to poorly executed lead nurturing and follow-up, as well as a general fear of being viewed … Continue reading 5 Tips for Effective Lead Follow Up →

By Neal Taparia  Content marketing is a valuable marketing strategy for startups. Unfortunately, creating relevant business content is hard. We’ve all asked ourselves, “What should I write about?” Even after identifying your customer personas, your target market, and your tone of voice, selecting a topic and is still hard. It’s no different than when you … Continue reading Creating Content Is Hard — Here Are Three Strategies For Making It Easier →

Top fiction and non-fiction works of this week, which boasts of a list that include Scott Duffy to Peter Swanson | By Yentha On Apr 21, 2014     Non Fiction 1.Scott Duffy :Launch ! :The Critical 90 Days From Idea to Market :Rs 299.00 About ninety-seven percent of a rocket’s fuel is used in … Continue reading Top Ten Books This Week →

If you’re feeling overwhelmed by the amount of data that’s already online via blogs and social media, consider this: by 2020 that information will increase by 600%. Overwhelming, no? I was just at Social Media Marketing World in San Diego and a lot of talk was around the noise, as well as a term you’ll … Continue reading Content Fatigue: What you must do to stay in front of your customer in a cluttered market →