Category Archives: Online Sales Guide

The Foundations of Digital and Online Marketing

Online marketing, advertising and sales are growing so quickly they’re threatening the established media, making it reassess its approaches and fight for its life. “Digital engagement” offers new possibilities, but taking advantage of them “requires a twist to the entire corporate mindset.” Digital engagement works best in these areas: Building your brand – Your Web … Continue reading The Foundations of Digital and Online Marketing

Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 2

Index of Article Pages Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 1 Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 2   Some ways hashtags can be useful: Brand value. Follow and monitor #yourcompany on the social media channels you manage. Campaign … Continue reading Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 2

Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 1

Index of Article Pages Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 1 Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 2   While designated positions such as “Community Manager” or “Social Media Coordinator” do exist and have become important roles in many … Continue reading Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 1

Social media monitoring market fragmentation fuels buyer confusion

Tools for gathering information from social media platforms are cropping up everywhere. Scott Robinson Social media monitoring tools track customer activity on Twitter, Facebook and other social media sites, and they are a good way to gain insight into new and existing customer preferences, to promote a brand or to strategically market a new product. … Continue reading Social media monitoring market fragmentation fuels buyer confusion

Fund management

Like books and music, the investment industry is being squeezed SOME of the greatest fortunes in the modern world have been accrued by those who look after other people’s money. Hedge-fund and private-equity managers have become billionaires thanks to their ability to claim a chunk of their funds’ annual return. The irony is that many … Continue reading Fund management