Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
Joel GoldsteinOctober 26, 2015 From Yelp and Yahoo to Facebook and Google +, there are an increasing number of opportunities for customers to review your business online. Why do these online reviews matter? For starters, over two-thirds of consumers consult these reviews when deciding which business to use, so it’s important that yours is well represented by … Continue reading The Dos and Don’ts of Increasing Online Reviews of Your Business
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
James DebonoSeptember 9, 2015 Why Are Reviews So Effective At Winning New Clients? Being found online is tough. No Question. But been found online and getting new clients to select your business over your competition is even harder. Especially when there are very few differences between the services you offer. While many business owners leave … Continue reading Why Are Reviews So Effective At Winning New Clients?
Nico DatoAugust 27, 2015 With 92% of consumers now reading online reviews, it’s imperative your business takes the proper steps to ensure your online reputation is squeaky clean. One of the easiest ways of doing this is to appropriately manage negative reviews. If we quickly break down a basic customer journey (i.e., every touch point … Continue reading 3 Proven Tips to Fix Your Negative Online Review Problem
Alex SholemAugust 26, 2015 As a business owner there are few worse feelings than reading bad reviews of your business online. It seems so unfair. All of those hours, all of that sacrifice, and it takes just one person to tarnish your reputation and potentially affect your business. Don’t worry, you’re not powerless. Read on … Continue reading How to Deal with Negative Online Reviews of your Business
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
