Will Price — December 5, 2017 Follow @lordwilliam — December 5, 2017 Remember when, back in the day, you had to know where you were going? Example: My wife and I were just talking about this on a road trip. “We used to come up to central California for surf contests all the time when … Continue reading The Economics of a Bad Review [Infographic]
Ann Mills — November 19, 2017 Follow @resourcefulbus — November 19, 2017 40,000 every second, 3.5 billion each day, 1.2 trillion per year. According to Internet Live Stats, these figures reflect the number of online searches being processed by Google. For today’s business owner, the sheer number of search queries underpins the critical importance of … Continue reading Online Reviews and the New Buyer’s Journey
Joei Chan — July 28, 2017 Follow @joeei — July 28, 2017 It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online … Continue reading 5 Easy Steps to Start Getting Better Online Reviews
Joei Chan — July 28, 2017 Follow @joeei — July 28, 2017 Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google … Continue reading 4 Effective Ways to Leverage Online Reviews for Your Business
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
Quentin Aisbett — March 24, 2017 Follow @onqmarketing— March 24, 2017 “Online reviews.” Those two words are enough to make most business owners break into a cold sweat at the mere mention – and I’m guessing you, too. Maybe they remind you of what one bad customer said about your business in the past, or … Continue reading Online Reviews: Pound for Pound, the Most Effective Online Tactic Right Now
TripAdvisor users threaten to leave bad reviews to ‘blackmail’ owners into giving refunds over unfair complaints The owner of The Sun Inn, in Dedham, said a customer demanded their money back – or would post a bad review online – after claiming to have fallen very ill after a visit Credit: Archant Telegraph … Continue reading Reviewers Using Bad Reviews As Revenge
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review
