Larry Kim — December 10, 2016 — December 10, 2016 Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top … Continue reading The 10 Best Online Marketing Strategies to Make You a Unicorn
by Aaron Baar, October 25, 2016 With high price tags and broad options, consumer electronics are some of the most considered products on the planet, and that’s even before consumers begin actively searching for products. According to research from HookLogic, 27% of shoppers say they spend between two and six weeks thinking about their purchase … Continue reading CE Consideration Starts Before Going Online
Great marketers aren’t necessarily born that way. Columnist Jayson DeMers believes that by developing the 10 skills below, anyone can be successful. Jayson DeMers on October 20, 2016 In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, … Continue reading 10 skills genius online marketers have
By Matthew Yeoman October 18th, 2016 In recent years, Internet memes have become very popular. So much so that they have spilled over from the web into everyday conversation. And just like every widespread social phenomenon, businesses have tried to cash in on memes to promote their trade. However, many of the attempts end up … Continue reading Making Memes Work For Your Online Marketing
by Adam Frankel Follow @FrankelInteractOctober 5, 2016 When was the last time you got constructive feedbacks about your marketing plans and actions? How often do people around you suggest new marketing ideas that are worth implementing? Are your marketing inputs and actions limited to short boardroom meetings? What if your customer or partner asks you … Continue reading Online Marketing Consulting: Why Do You Need This?
by Brian Shilling Follow @shilling_brianAugust 17, 2016 The world of online marketing is full of antiquated concepts and beliefs that were either never true or have long been disproven. Unfortunately, many online marketing “professionals” perpetuate these myths, and consumers believe them. Today we are debunking five common SEO and PPC myths — most of which … Continue reading Mythbusters: Online Marketing Edition
by Ryan Kh June 16, 2016 Follow @ryankhgbJune 16, 2016 Digital marketing has proven to more cost-effective than traditional advertising approaches to promote a small business. According to The marketing tech blog, 75% of small business owners believe it is very effective. However, many small business owners don’t invest enough and lack a digital marketing … Continue reading 4 Commandments of Online Marketing for Small Businesses
by Mariia Lvovych April 4, 2016April 4, 2016 The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might … Continue reading How Effective is Your Current Online Marketing Strategy
by Rahis Saifi March 8, 2016March 8, 2016 Whether you want to run a casual blog or you want to sell goods more effectively, you need to have a good website. The problem is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then call … Continue reading 6 Things You Could Do to Improve Your Online Marketing Strategy
What’s the formula for PPC success? Columnist Jacob Baadsgaard has tips on how to significantly expand your market share without wasting your ad spend. Jacob Baadsgaard on March 4, 2016 Pay-per-click advertising is all about buying online market share. People are searching online for something relevant to your business, and you pay to show … Continue reading How To Grow Online Market Share Without Increasing Your PPC Budget
