Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies
Category Archives: Online Marketing
The Power of Visuals in Online Marketing
Dildeep Singh August 3, 2021 The average adult consumes over 34 gigabytes of information per day. That equates over 100,000 words and is more than five times the average from just fifty years ago. This is hardly surprising, given the availability of information in the modern age. What is surprising is how little of that … Continue reading The Power of Visuals in Online Marketing
How to Use Social Proof to Boost Your Online Marketing
Jennifer Lyons March 31, 2021 Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out … Continue reading How to Use Social Proof to Boost Your Online Marketing
Privacy Watchdog Challenges UK’s Handling Of Online Ads
Privacy Watchdog Challenges UK’s Handling Of Online Ads by Laurie Sullivan @lauriesullivan, November 5, 2020 Jim Killock, executive director of Open Rights Group, and Michael Veale, a professor at University College London, submitted an appeal on October 21, based on how the country’s data protection watchdog handled an investigation into the way Google and others’ … Continue reading Privacy Watchdog Challenges UK’s Handling Of Online Ads
How to Market Your Business Online for Free! (Or Little Cost)
Daniel Hopper — May 15, 2020 Welcome to another Blog. This week, I am going to discuss ten ways you can market your business online for free… or little cost. I will mention some programs that for a small investment can make your job easier and help you produce better marketing content. 1. Website A … Continue reading How to Market Your Business Online for Free! (Or Little Cost)
The New Guidelines for Online Marketing During COVID-19
River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19
How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis
Anand Srivastava — April 8, 2020 The world is changing and the time might not seem appropriate to talk about business possibilities and growth. However, we need to understand that the coronavirus crisis will surely pass like some of the other global threats and countries will then turn to potent business opportunities for improving the … Continue reading How Businesses can Modify Offline and Online Marketing Strategies Amidst the Looming Crisis
How to Start Marketing an Online Business From Scratch
Choncé Maddox — March 17, 2020 Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Before you get to the point where you’re smelling the roses, first you need to … Continue reading How to Start Marketing an Online Business From Scratch
5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
Dan Fries — January 3, 2020 The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely. In this … Continue reading 5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
How to Be Successful Marketing Online
Kristin Zhivago — October 4, 2019 Follow @KristinZhivago In some ways, everything about marketing has changed. In other ways, nothing has changed. How can you make decisions about digital marketing without knowing which is which? How can you make good decisions about hiring, processes, applications, systems, customer desires, expectations, and preferences, without understanding how all … Continue reading How to Be Successful Marketing Online
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